Communications and Multimedia Strategist

JOB SUMMARY

The Communications & Multimedia Strategist (Media Producer 1) communicates supports and enhances overall marketing goals of the University the Office of Global Affairs and its respective units. The incumbent manages the UConn Global identity consistent with University Communications branding standards across a variety of digital and print media addition this role includes performing some administrative duties for the organization.

DUTIES AND RESPONSIBILITIES

• Recommends social media and communications strategy after conducting competitive research platform determination messaging and audience identification.
• Conduct market research using SEO and other metrics to understand student faculty donor and public perception of the Office of Global Affairs and stakeholder engagement and suggest content optimization.
• Capture and analyze the appropriate data metrics and insights to measure the success of every communication and marketing campaign then use that information to refine future campaigns.
• Compile data and prepare statistical reports used to monitor or assess department activities programs and services or project future needs.
• Support data-driven marketing and communications efforts by managing and streamlining office workflows coordinating documentation processes and ensuring accurate maintenance of records and databases.
• Plan create publish and share new content (including original text press releases speeches newsletters images video and code) daily that builds meaningful connections increases brand awareness and encourages community engagement with the Office of Global Affairs and its units.
• Manage and update content on the Office of Global Affairs websites and social media platforms and ensure they follow University and Global Affairs branding policies and standards.
• Set up and optimize UConn Global pages within each platform to increase the visibility of our social content.
• Stay up to date with the latest social media and website best practices and technologies.
• Moderate user-generated content in line with the moderation policy.
• Collaborate with the Office of Global Affairs units to develop social media campaigns.
• Provide support to other media staff to ensure the successful completion of assigned projects and to meet production schedules.
• Serve as a consultant and resource to OGA staff in advanced seminars workshops and training to build and maintain their individual brands while considering the overall University and OGA guidelines and policies.
• Coordinate a variety of data processing functions central to the departments needs; schedule and produce routine reports.
• Participate in training sessions workshops staff meetings and University-wide events.
• Perform related work as required.

MINIMUM QUALIFICATIONS

1. Bachelors degree in Digital Media and Design Communications Marketing Business or related field.
2. 2 years of experience in communications website development and/or management.
3. Excellent communication skills data organization & management and attention to detail.
4. Experience in writing editing and publishing media content digital and written.
5. Ability to manage multiple projects independently.
6. Ability to work with minimal supervision and meet deadlines.
7. Proficiency with Microsoft Office specifically Word Outlook and SharePoint.
8. Familiarity with Canva social media scheduling platforms and social media platforms.
9. Comfortable forging relationships in person and electronically.
10. The ability to consistently follow up with others and work with diverse professional groups is essential.
11. Experience working across cultures and within various levels of an organization.

PREFERRED QUALIFICATIONS

1. Experience working in higher education or with student-facing organizations.
2. Experience using analytics tools to identify trends and communicate insights.
3. Experience in organic and paid with advanced knowledge of paid in primary social platforms.
4. Experience with social media follower growth.
5. Experience supervising student workers.

APPOINTMENT TERMS

This is a full-time permanent position at Storrs Campus. Salary will be commensurate with the successful candidates background and experience. The University offers a competitive salary and outstanding benefits including employee and dependent tuition waivers at UConn and a highly desirable work environment. For additional information regarding benefits visit: Other rights terms and conditions of employment are contained in the collective bargaining agreement between the University of Connecticut and the University of Connecticut Professional Employees Association (UCPEA).

TERMS AND CONDITIONS OF EMPLOYMENT

Employment of the successful candidate is contingent upon the successful completion of a pre-employment criminal background check.

TO APPLY

Please apply online at Faculty and Staff Positions Search #499119 to upload aresume cover letterand contact information forthree (3) professional references.

This job posting is scheduled to be removed at 11:55 p.m. Eastern time on August 7 2025.

All employees are subject to adherence to the State Code of Ethics which may be found at members of the University of Connecticut are expected to exhibit appreciation of and contribute to an inclusive respectful and diverse environment for the University community.

The University of Connecticut aspires to create a community built on collaboration and belonging and has actively sought to create an inclusive culture within the workforce. The success of the University is dependent on the willingness of our diverse employee and student populations to share their rich perspectives and backgrounds in a respectful manner. This makes it essential for each member of our community to feel secure and welcomed and to thoroughly understand and believe that their ideas are respected by all. We strongly respect each individual employees unique experiences and perspectives and encourage all members of the community to do the same. All applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.

The University of Connecticut is an AA/EEO Employer.