Copywriter
Copywriter
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Salary Not Disclosed
1 Vacancy
Job Description
Major Function/Purpose of the Position:
The Copywriter at Regent University plays a vital role in advancing the universitys mission by crafting compelling brand-consistent high-quality written content that communicates Regents values academic excellence and Christ-centered identity. This position is responsible for developing strategic messaging across a variety of platformsincluding print digital and web to engage prospective students donors alumni and other key audiences. The role involves integrating improvements from testing results and analysis to create results-driven approaches to copy. This role will work collaboratively with creative team members and assigned clients across the university.
Essential Duties:
- Develop and write clear and engaging copy for a wide range of media including web pages email campaigns brochures digital ads video scripts and print collateral.
- Ensure all written content aligns with Regent Universitys brand voice values and Christ-centered mission.
- Assist in message development that communicates Regents unique value proposition.
- Develop content specific to each medium integrating improvements from testing results and analysis.
- Apply proficient knowledge of AP style and editorial best practices to maintain consistency and quality across all communications.
- Collaborate with the creative team on marketing campaigns and other designated assignments.
- Maintain a strong and relevant voice among institutional peers in higher education.
- Manage multiple projects simultaneously while meeting tight deadlines and maintaining a high standard of excellence.
- Edit and proofread copy created by other writers or departments for grammar clarity tone and brand alignment.
- Assist in updating and maintaining the Brand Guide and Value Propositions Spreadsheet to ensure the most up-to-date information is captured.
- Assumes other duties as assigned.
Qualifications:
- 3-5 years of professional copywriting experience
- A bachelors degree in a related field or an equivalent professional experience
- Exceptional writing editing and proofreading skills
- Proficient in AP style
- Experience writing for digital marketing platforms
- Familiarity with inbound marketing tactics and lead generation
- Results-oriented with the ability to organize and independently manage multiple projects simultaneously
- Effective time-management and prioritization skills estimating appropriate time for tasks and deliverables to consistently meet deadlines
- Organizational skills professionalism and a creative team player mentality
- Portfolio and/or samples demonstrating a range of voice tone and messaging strategies across different platforms and industries required
- Commitment to Regents core values of Excellence Innovation and Integrity
Regent University does not discriminate in employment in its programs or activities on the basis of race color national or ethnic origin sex disability age or veteran full Non-Discrimination Policy clickhere.
Employment Type
Full-Time
