Senior Graphic Designer (Brand Lead)
Senior Graphic Designer (Brand Lead)
Posted on :
25-07-2025
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1 Vacancy
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Job Description
Senior Graphic Designer (Brand Lead)
Edmonton AB Full-Time Hybrid
About Poppy Barley
Poppy Barley is a Canadian brand rethinking every step of the fashion industryfrom design to factory relationships to shopping experience. We create luxury sustainable products at fair prices while being driven by our commitment to do better for people and the planet.
Poppy Barley is looking for aSenior Graphic Designerto lead and evolve our visual identity across every brand touchpoint. Youre not just designingyoure guiding the creative expression of Poppy Barley ensuring our brand feels elevated modern and distinctly us. Youll work closely with marketing eCommerce product and retail teams to shape stories set creative direction and bring strategic design to life across print digital packaging and beyond.
Were looking for someone who can combine visual excellence with big-picture thinkingsomeone ready to champion the Poppy Barley aesthetic while building scalable systems and bringing bold ideas to the table.
What Youll Do
- Shape the Poppy Barley brand identity.Steward our visual language across all platformsevolving our brand systems while maintaining consistency clarity and emotion.
- Set creative direction for campaigns.Collaborate with marketing and product leads to define the look feel and storytelling strategy behind each campaign collection or product launch.
- Design across touchpoints.Execute best-in-class design for digital and print assets including:
- Web graphics landing pages and pop-ups (Shopify)
- Email layouts and assets (Klaviyo)
- Social and paid media content (static animated motion)
- Packaging in-store signage and print collateral
- Lead and mentor.Provide art direction and feedback to junior designers freelancers and cross-functional teams to ensure quality and brand alignment.
- Build scalable systems.Develop and manage brand guidelines design libraries and toolkits that support efficiency across teams.
- Act as a creative partner.Bring a strategic lens to every briefoffering solutions challenging assumptions and contributing to the bigger brand vision.
Who You Are
- A brand builder with a sharp eye and strategic mind. You know how to make a brand feel cohesive intentional and alive across every medium.
- Experienced in fashion lifestyle or elevated consumer brands you get nuance polish and the emotional resonance of great design.
- Collaborative and curious. Youre energized by cross-functional work and love bringing ideas to life with a team.
- A self-starter who can lead projects independently while elevating the work of those around you.
- Comfortable balancing hands-on execution with higher-level creative thinking and direction.
Qualifications
- 610 years of professional design experience preferably within a brand agency or eCommerce environment
- Proven experience owning or leading a brands visual identity
- Strong portfolio that includes digital print campaign and brand systems work
- Expert-level skills in Adobe Creative Suite (InDesign Photoshop Illustrator); familiarity with Canva and Figma a plus
- Shopify and Klaviyo design experience preferred
- Bonus: Experience setting art direction for photo/video shoots
What we Offer
- Great co-workers a fun working environment and opportunity for growth within the company
- Discounts on our awesome product for you and your family and friends
- Participation in an extended health and dental benefits package
- Employer RRSP matching up to $10000 per year
- Hybrid (home/office) work schedule and flexibility in hours
How to Apply
Send us your portfolio and a quick note on why youre the one. Bonus points for sharing a design project youre especially proud of and why.
Please note that we will only consider applications with portfolios and that reside in Canada. This is a full-time in-person role at our head office in Edmonton Alberta with the potential for hybrid work arrangements.
Uniqueness is powerful. Our customers come from all walks of life and so do we. We welcome the unique contributions that you can bring in terms of your education opinions culture ethnicity race sex gender identity and expression nation of origin age languages spoken veterans status color religion disability sexual orientation and beliefs. If you share our values and our enthusiasm for people and the planet you will fit our team.
We thank all applicants for taking the time to apply. Only those selected for an interview will be contacted.
Required Experience:
Senior IC
Employment Type
Full-Time
Key Skills
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