SEO Strategist (Remote UK)

Directive Consulting is the leading B2B performance marketing agency that delivers real revenuenot just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLswere here to drive pipeline fuel SQLs and scale brands that are serious about growth. From Paid Media and SEO to CRO RevOps and Go-To-Market Strategy we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past whats expected - sparking demand for bold innovative brands. If you live for performance love solving hard problems and want your work to actually mean something youll fit right in.

But heres the fun partwe dont just deliver results; were shaping the future of marketing. Ready to build something that breaks the mold

This remote role is part of our UK team and requires candidates to be based in the United Kingdom working local business hours from 8:00 AM to 5:00 PM GMT/BST.

About The Role:

The Content Strategist is a crucial client-facing role that is responsible for day-to-day client deliverables creating and managing custom client strategies and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.

*This role is titled Content Strategist internally*

What Youll Do:

1. Strategic Excellence and Best Practices: Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs. The strategist will use project phase as a foundational moment for building the initial client strategy but will also use our clients overall marketing goals current and ongoing campaigns and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practices

   1. Strategists will work closely with their AsD when roadblocks arise that impact their strategy and goal attainment.

   2. Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.

   3. Best practices should be used to inform our strategies to ensure our clients are in the best position to exceed their particular:

      1. LTV:CAC modeling

      2. Customer Generation

      3. Share of SERP

      4. Content Production

2. Goal Setting: Strategists are responsible for using available data to set goals for clients during their engagement period. These goals will be reviewed and approved by their AsD who should be in the meeting with them.

   1. Data sources include Google Analytics CRM data SEMRush reporting and Ahrefs reporting

   2. All Goals must be approved by the AsD before the Strategist can present it to their client alongside their AsD.

3. Project Management: Strategists are responsible for ensuring that their planned strategy is executed. Project Management ensures that the Directive team and the client team knows who is responsible for specific tasks to ensure we make progress towards our goals.

   1. Use of the project management tool Asana is required.

   2. This includes delegating tasks to other team members such as Specialists as well as our clients and then ensuring that these tasks are completed in a timely manner.

   3. In pods where Project Managers are present Strategists will ensure they partner with Project Managers to ensure all tasks are created assigned and due dates are met and communicated to the client

   4. Strategists will work closely with content writers and designers to complete content campaigns for clients on time while also being responsible for ensuring that the quality is up to client standards.

4. Internal and External Communication: Strategists are the main interface between our clients and our team. Strategists are expected to build relationships with our clients that goes beyond just deliverables and get to know them on a human level with the primary goal of being the best consultant for our clients and their business. Additionally Strategists are expected to proactively communicate to clients and internal leadership on a regular basis to ensure we are driving the best results for clients.

   1. When proactively communicating with clients we want to ensure we communicate timeline expectations for deliverables goal attainment progress and actively use our shared communication channels such as Slack to communicate between bi-weekly meetings. This includes sending deliverables on a regular cadence instead of only during bi-weekly meetings

   2. When proactively communicating with internal leadership this should include communicating any roadblocks opportunities for account growth and any moments of change on clients accounts. Moments of change can look like a needed change in strategy internal client marketing changes point of contact changes and more.

5. Reporting: Strategists are expected to regularly report to clients the progress and impact of their support of this pilar strategists are expected to report on the following cadence:

   1. Bi-weekly meetings with the client

      1. Note in these meetings strategists are expected to report on NSM progress and ongoing deliverables

   2. Monthly reports

   3. Quarterly reports

   4. 2 Bi-Annual business review presentation

What Youll Bring:

• A proven track record of success around implementing SEO principles and content strategy: keyword research on-page optimization and link building

• Analytical insight: ability to analyze website traffic and SEO metrics using tools like Google Analytics

• Strong Communication skills: comfortable client facing and owning relationships with key steak holders

• Strong familiarity with industry tools such as Google Search Console Google Analytics SEMRush Ahrefs Screaming Frog/crawling tools

• Proven organizational project and time management skills

• Genuine enthusiasm for digital marketing SEO and Content

• Must have agency experience

• Must have b2b tech and/or SaaS experience

Goals:

1. NSM Attainment: 100%

2. MRR Retainment: 96%

3. CSAT > 4.2

4. Upsells / Cross-sells / Referrals -

   1. Strategists are expected to regularly look for opportunities for our clients to grow their business with Directive.

      1. Examples of this include:

         1. Growing into another service line such as SEO or Paid Media

         2. Growing within their current service line such as increasing content SEO or Paid Media budgets

   2. Referrals are a natural extension of building a solid relationship with our clients and strategists should be in the habit of asking for a referral at key moments.

      1. Example of moments to ask for a referral:

         1. Point of contact starts a new job

   3. Client leaves a 5 CSAT score

Work Environment Requirements

As a remote-first company youll have the ability to work from anywhere in the US. For some positions as posted we will accommodate global opportunities where we have established businesses including Canada the UK and Mexico. For global locations you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom) and this role you will be required to operate a laptop computer (PC or Mac available) computer software platforms and other office productivity tools as necessary. Due to the nature of this role you must be able to remain stationary for extended periods must be able to observe and interpret written and/or verbal communication must have reliable internet access and a professional background.

To perform this job successfully an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application interviewing completing any pre-employment testing or otherwise participating in the employee selection process direct your inquiries to

Additional Information

At Directive one of our core values is People First. Were committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.

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