GTM Program Manager
GTM Program Manager
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Salary Not Disclosed
1 Vacancy
Job Description
FocusKPI is seeking a GTM Program Manager to join one of our clients a high-tech SaaS company.
As the GTM Program Manager Top of Funnel you will drive alignment and execution between Marketing and Sales to ensure top-of-funnel strategies are designed and delivered effectively. Youll be responsible for operationalizing lead generation initiatives enabling the field to act on high-quality pipeline and maintaining feedback loops that inform future campaigns.
This is a highly cross-functional role that sits at the intersection of marketing execution seller readiness and strategic GTM planning. Youll play a critical role in ensuring that new campaigns launches and top-of-funnel programs are actionable measurable and aligned with the needs of our customer-facing teams.
Work Location: Remote - anywhere in the US; Client location: San Francisco CA
Duration:12-month contract with potential to extend or convert depending on candidates performanace and needs
Pay Range: $50/hr to $57/hr
**No C2C resumes are considered**
Responsibilities:
- Bridge Product Product Marketing and customer-facing teams to ensure successful GTM execution for product launches campaign rollouts and messaging shifts.
- Break complex programs into clear actionable workstreams and deliverables creating and managing project plans with defined owners milestones and outcomes.
- Coordinate launch readiness programs ensuring sellers are enabled collateral is aligned to customer segments and lead hand-off processes are clear and effective.
- Drive structured feedback loops from Sales Success and Support into Product and Marketing translating field learnings into roadmap influence and messaging iteration.
- Partner with MarketingOps and RevOps to update lead routing scoring logic and campaign tagging in response to evolving GTM strategies.
- Support campaign alignment initiatives working with Marketing to validate personas test messaging efficacy and optimize the buyer journey from awareness to conversion.
- Develop SOPs and toolkits to support repeatable launch processes segment-specific positioning and sales-facing program materials.
Requirements:
- 5-7 years of experience in GTM operations sales programs or cross-functional program management ideally in a B2B SaaS or technology environment.
- Proven ability to structure ambiguous problems into actionable work manage complex cross-functional initiatives and deliver measurable outcomes.
- A strategic mindset with a bias toward ownership and decision-makingyou know how to ask the right questions synthesize input and move programs forward even in the face of ambiguity.
- Excellent project management and communication skills - you can manage multiple workstreams and synthesize complexity for diverse stakeholders.
- Familiarity with systems and tools such as Salesforce Marketo LeanData and Outreach and how they can be leveraged for improved operations.
- Strong bias for action with a collaborative approach and an ability to influence without authority.
**No C2C resumes are considered**
Thank you!
FocusKPI Hiring Team
Founded in 2010 FocusKPI Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley California with an East Coast office in Boston Massachusetts.
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Required Experience:
Manager
Employment Type
Contract
