Optimisation Specialist
Optimisation Specialist
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Job Description
DEADLINE FOR APPLICATIONS
24 July 2025-23:59-GMT01:00 Central European Time (Rome)WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race colour national origin ethnic or social background genetic information gender gender identity and/or expression sexual orientation religion or belief HIV status or disability.
ABOUT WFP
The World Food Programme is the worlds largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace stability and prosperity for people recovering from conflict disasters and the impact of climate change.
At WFP people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse committed skilled and high performing teams selected on merit operating in a healthy and inclusive work environment living WFPs values (Integrity Collaboration Commitment Humanity and Inclusion) and working with partners to save and change the lives of those WFP serves.
To learn more about WFP visit our website: follow us on social media to keep up with our latest news: YouTube LinkedIn Instagram Facebook Twitter TikTok.
WHY JOIN WFP
WFP is a 2020 Nobel Peace Prize Laureate.
WFP offers a highly inclusive diverse and multicultural working environment.
WFP invests in the personal & professional development of its employees through a range of training accreditation coaching mentorship and other programs as well as through internal mobility opportunities.
A career path in WFP provides an exciting opportunity to work across the various country regional and global offices around the world and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.
We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).
POSITION TITLE: Optimisation Specialist
ORG UNIT: Private Partnerships Division (PSP)
DUTY STATION: Rome HQ
CONTRACT TYPE: Regular Consultant
DURATION: 11 months
LINE MANAGER/SUPERVISOR: Head of BI Hub - Alexander Bailey a.i.
ORGANIZATIONAL CONTEXT
The United Nations World Food Programme (WFP) is the worlds largest humanitarian agency working to create a world with zero hunger. WFP and its partners believe that no child should go to bed hungry and that individual and collective wellbeing can only be achieved if all children women and men get the nutritious food they need to lead healthy dignified lives. Each year WFP assists 86.7 million people in 83 countries. Every day some 5600 WFP chartered trucks are on the road 92 planes are in the air and 20 ships are at sea. These numbers speak to WFPs unparalleled reputation as an emergency responder one that is often the first on the scene in the most difficult environments. WFP also works with partners to strengthen the resilience of communities most vulnerable to hunger and malnutrition through long-term development programmes aimed at boosting food security local economies education employment and gender equality. While hunger and malnutrition are the worlds largest solvable issues the needs are still immense and growing. 821 million people in the world suffer from chronic hunger.
WFP is committed to growing private sector fundraising with a focus on individual giving and have developed two products - and Share The Meal (STM). Individual giving is recognized as a fundraising channel that has been successfully used by other UN agencies generating the bulk of their private sector income.
The aim for WFP is to engage with supporters in their preferred channels and maximize long-term support. To help support these aims WFP have decided to develop a Business Intelligence Hub. The mission of the Hub is to deliver data analysis and insights to facilitate better decision making appropriate fundraising and the best possible supporter experience.
In addition to analysis the hub will also comprise a planning and research element to better understand supporter motivations external market trends and to help turn data insights into actionable insights.
PURPOSE OF THE ASSIGNMENT
The purpose of this assignment is to contribute to the Optimisation and User Experience workstreams of the BI Hub. Working directly with the Optimisation Lead the Optimisation Specialist will conduct qualitative and quantitative research develop ideas for testing and work with stakeholders to implement AB tests across Individual Fundraising properties. The Optimisation Specialist will also document insights research outcomes and test results to facilitate knowledge sharing across the team.
KEY RESPONSIBILITIES
Research
Deliver projects within the research & analytics roadmap to better understand how audiences interact with IF web properties apps and products.
Consult on and execute regular qualitative and quantitative research for the purposes of understanding supporters their motivations and expectations (polls surveys user testing interviews)
Use analytics tools to monitor on-site/in-app behaviour and identify opportunities for performance improvement.
Work with IF stakeholders to help identify and develop research questions for their programmes
Experimentation & Execution
Develop creative solutions & hypotheses to solve problems identified by research
Conceive execute and conclude experiments across websites apps and products
Work with product managers designers and developers to turn experiment ideas into reality
Support stakeholders from Fundraising Marketing and Product teams by advising on test design execution and interpretation.
Create detailed test reports utilizing data visualisation tools such as Tableau
Help develop an Individual Fundraising test repository conducting meta-analyses and establishing best practices
Share insights gained from user research and experimentation
DELIVERABLES AT THE END OF THE CONTRACT
Research objectives are met (output insight generation stakeholder delivery)
Testing KPIs are met (experiment output income test success)
Development of IF test repository
QUALIFICATIONS AND EXPERIENCE REQUIRED
Education:
University degree preferably within a research-focused field (e.g. Political Science Psychology Economics). A theoretical understanding of AB testing and the interpretation of statistics is essential.
Work history:
At least five years progressive experience within an optimisation-related role (CRO Experimentation Digital Marketing Growth Marketing Product Marketing Product Management). Three years of direct experience using research and AB testing to improve the performance of digital campaigns or products.
Skills & knowledge
Experimentation using A/B & multivariate testing tools (Optimizely VWO Google Optimize AB Tasty SiteSpect)
Understanding of UX research processes & methodologies
Knowledge of best practice principles for UI & web/app design
Experience optimising both organic and paid-media-driven journeys
Use of web analytics tools (e.g. Adobe Google) including event setup and tagging
Working knowledge of HTML & CSS javascript is a plus
Quantitative data analysis & visualization using tools such as Tableau Looker
Good end-to-end understanding of digital marketing channels
Behaviours:
People-oriented. Uses tact and courtesy to give and receive information with a variety of individuals. Good attention to detail and strong communication skills.
Ability to work to deadlines and follow clear instructions. Ability to think creatively and deliver on commitments.
Languages:
Excellent command of spoken and written English.
Intermediate knowledge of another official UN language would be a plus.
WFP LEADERSHIP FRAMEWORK
WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.
Click here to access WFP Leadership Framework
REASONABLE ACCOMMODATION
WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation please contact:
NO FEE DISCLAIMER
The United Nations does not charge any application processing training interviewing testing or other fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee please disregard it. Furthermore please note that emblems logos names and addresses are easily copied and reproduced. Therefore you are advised to apply particular care when submitting personal information on the web.
REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION
We strongly recommend that your profile is accurate complete and includes your employment records academic qualifications language skills and UN Grade (if applicable).
Once your profile is completed please apply and submit your application.
Please make sure you upload your professional CV in the English language
Kindly note the only documents you will need to submit at this time are your CV and Cover Letter
Additional documents such as passport recommendation letters academic certificates etc. may potentially be requested at a future time
Please contact us at in case you face any challenges with submitting your application
Only shortlisted candidates will be notified
All employment decisions are made on the basis of organizational needs job requirements merit and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse all forms of discrimination any kind of harassment sexual harassment and abuse of authority. Therefore all selected candidates will undergo rigorous reference and background checks.
No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ) International Civil Service Commission (ICSC) FAO Finance Committee WFP External Auditor WFP Audit Committee Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP both during their service and within three years of ceasing that service.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
