Growth Marketing Lead - Diversification

About Cleo

At Cleo were not just building another fintech app. Were embarking on a mission to fundamentally change humanitys relationship with money. Imagine a world where everyone regardless of background or income has access to a hyper-intelligent financial advisor in their pocket. Thats the future were creating.

Cleo is a rare success story: a profitable fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isnt just a job; its a chance to join a team of brilliant driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If youre driven by complex challenges that push your expertise the chance to shape something truly transformative and the potential to share in Cleos success as we scale while growing alongside a company thats scaling fast this might be your perfect fit.

Follow us on LinkedIn to keep up to date with new product features and insights from the team.

Role Overview:

As a Growth Diversification Lead youll help shape the future of Cleos acquisition strategy beyond our core product (EWA). Youll sit within Growth Marketing and have your own sub-team focusing on how we grow adoption of new Cleo products like our Chat and Cards offerings through performance marketing.

This is a high-impact high-ownership role for someone who thrives in ambiguity and enjoys building from 0 to 1. You wont run paid campaigns day to day but youll lead the strategy define go-to-market approaches and partner with channel managers product user research and creative teams to unlock efficient new user growth.

Were launching more products and features than ever at Cleo and this role is pivotal in the success of those new products.

Key Responsibilities

• Lead the growth strategy for new Cleo products via performance marketing (e.g. Chat Card upcoming launches)
• Audit current acquisition efforts identify gaps and build a roadmap for scaling new products through paid channels
• Define and own key metrics with a focus on bringing new product CPAs in line with core product benchmarks
• Partner closely with product creative channel managers and user research to shape messaging test hypotheses and drive down CPA
• Use data and SQL to analyse acquisition performance customer behaviour and campaign results
• Build and scale processes for Diversification within the Growth team as this area expands
• Manage and mentor existing team members growing your team over time

Requirements

• SQL skills: youll be in the data often analysing acquisition performance and shaping strategies
• Experience in a performance marketing growth or marketing analytics role ideally in a tech or startup environment
• Familiarity with paid advertising strategy (e.g. Meta TikTok Google) - you dont need to run campaigns but you should know how they work
• A creative eye: you understand what makes good ads convert and can work well with brand/creative teams
• Proven experience in using data to influence performance and acquisition metrics (e.g. CPA conversion rate)
• Exceptional stakeholder management - able to collaborate across product research marketing and creative
• Strong communication skills - comfortable working with ambiguity leading roadmaps and presenting strategy
• Comfortable building process in a new unstructured area of the team

Who Were Looking For

• A strategic thinker who thrives in fast-moving environments
• Someone whos led or influenced growth for new products and knows how to experiment test and optimise
• Comfortable being hands-on with data and solving problems without analyst support
• Excited by early-stage work launching products building frameworks and improving performance from the ground up
• Understands that success wont come overnight but knows how to iterate quickly to get there
• Has experience in smaller start-ups or high-growth teams with limited structure
• Bonus if youve worked in fintech ad tech or regulated industries
• Even better if youve worked on UK US campaigns or with product-led growth

If youre ready to make a meaningful impact at a fast-growing company and help drive our mission forward wed love to hear from you!

What do you get for all your hard work

• A competitive compensation package (base equity) with bi-annual reviews aligned to our quarterly OKR planning cycles. This role is G4 level paying 70980 - 93026 depending on experience. You can view our public progression framework and salary bandings here: to work closely with the CEO and executive team of a leading global Fintech company
• Work at one of the fastest-growing tech startups backed by top VC firms Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things leading others challenging the status quo and owning your impact. Always with our complete support.
• Flexibility. We cant fight for the worlds financial health if were not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. Were a globally distributed team. If you live in London we have a hybrid approach wed love you to spend one day a week or more in our beautiful office.
• Other benefits;
• Company-wide performance reviews every 6 months
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 25 days annual leave a year public holidays ( an additional day for every year you spend at Cleo up to 30 days)
• 6% employer-matched pension in the UK
• Private Medical Insurance via Vitality dental cover and life assurance
• Enhanced parental leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities online and in-person
• Well pay for your OpenAI subscription
• Online mental health support via Spill
• Workplace Nursery Scheme
• And many more!

We strongly encourage applications from people of colour the LGBTQ community people with disabilities neurodivergent people parents carers and people from lower socio-economic backgrounds.

If theres anything we can do to accommodate your specific situation please let us know.

UK App access: The Cleo app is no longer downloadable in the UK (but only until next year). If youre an existing user youll still have access to the app. But some features wont be available (just for a little while). Why 99% of our users are based

in the US where financial health is often overlooked. Weve decided to shift our focus to where we can provide the most value and make the greatest impact for users who need it most. Then well be able to apply what we learn to better support our UK users in the future.