Manager, Global Paid Media

We are seeking a data-driven guest-obsessed Global Paid Media Manager to lead Pursuits demand generation with a key focus on digital and traditional advertising. This role will manage external paid media and creative agencies to drive customer acquisition increase brand awareness and deliver measurable ROI.

This pivotal role is responsible for connecting our local teams and plans to global strategies and agencies. While external agencies will handle media strategy tactical execution and optimization youll be the internal owner of paid media responsible for evaluating recommendations aligning efforts with business goals and ensuring paid media and performance marketing initiatives are directly contributing to revenue growth. The ideal candidate is a strategic thinker with hands-on experience in performance and paid media marketing and a deep understanding of how to connect data creativity and analytics to meet revenue targets and grow a global house of brands.

• Competitive salary
• Flex time off
• 5% RRSP Matching
• Health & Dental Benefits
• Work in a dynamic culturally diverse team from around the globe
• Work experience in aniconic unforgettable and inspiring location
• Free access to Pursuit attractions for staff and family send a friend at half the price!
• Discounted hotel stays under Pursuits lodging offerings and discounted food & beverage and retail experiences
• Access to subsidized mental health and wellness resources
• Hybrid work schedule available Calgary Canmore or Banff based
• Opportunities for career growthor future work atother Pursuitlocations

Strategy & Planning:

• Serve as the internal lead for paid media campaigns working closely with external agencies to manage strategy execution and optimization.
• Collaborate with geography marketing teams to define annual advertising calendar develop seasonal ad briefs and ensure strategy alignment to business goals.
• Leverage customer data and first-party insights to inform targeting and campaign segmentation.
• Collaborate with creative agencies and stakeholders to ensure ad assets are optimized for performance and meet the needs of diverse global audiences.
• Manage paid media budgets and creative execution costs including forecasting and reconciliation to ensure efficient allocation and ROI across markets.

Campaign & Agency Leadership

• Lead day-to-day interactions with external agencies and partners including delivery and management of paid media campaigns and calendar.
• Collaborate with external agencies and internal cross-functional and geography teams to develop marketing plans that leverage paid channels in coordination with owned channel tactics.
• Establish and maintain global paid media and advertising creative guidelines toolkits and campaign playbooks.

Analytics Reporting & Optimization

• Define global program objectives KPIs and measurement methodologies to ensure consistency across markets.
• Ensure alignment between agency efforts and business objectives holding partners accountable to KPIs and performance standards.
• Deliver detailed and actionable insights strategic recommendations allowing leadership to clearly understand what tactics and strategies are driving performance throughout the funnel.
• Structure a/b and multi-variate tests using performance data to optimize ad creative and iterate on top-performing assets.
• Understand and communicate the incremental impact of advertising efforts on revenue using data-driven methodologies such as lift studies attribution models or MMM.

Leadership & Collaboration

• Build strong relationships with internal local geography experts Brand Revenue and Lifecycle Marketing teams as well as contractors and external agencies to ensure consistent guest experiences campaign alignment and consistency.
• Lead ongoing strategic roadmap for Global Paid Media and future team coaching and professional development.

• 5 years of experience in performance marketing digital media or growth marketing preferably in a global multi-market context.
• Deep knowledge of paid media channels (search social display video programmatic) and how to evaluate media strategies across platforms.
• A passion for continuous learning staying updated on industry trends emerging technologies and best practices in paid media
• Proven experience managing external media and/or creative agencies.
• Strong analytical skills and fluency in performance metrics including revenue attribution ROAS CAC LTV and incrementality.
• Experience working with customer data platforms (CDPs) or CRM systems to build actionable audience segments.
• Proficient in Google Analytics (GA4) Looker Studio or other reporting platforms.
• Exceptional communication and project management skills.
• Must possess valid Passport and Drivers License
• Travel enthusiast with a passion for creating seamless digital journeys

This list describes at a high level what a Global Paid Media Manager at Pursuit does but no job description can anticipate every single task issue or project that could come up. Pursuit reserves the right to adjust reduce add or change job tasks as needed for the success of the business.

To handle this job successfully any person hired must be able to perform responsibilities as described. Pursuit will make any reasonable accommodation to help a person with disabilities perform their job. Ideally this job is based in Calgary or Canmore/Banff Alberta Canada. Legal ability to work in the country where the role is based is . Some travel may be .

About Us:

Were more than a hospitality and attractions company. We connect people to iconic places through unforgettable and inspiring experiences; Our team members included.

Thoughtfully united by their unique power to inspire and invigorate our collection of hotels and lodges recreational attractions ground transportation services retail food and beverage sightseeing tours and travel products are tied together by iconic destination-worthy locations in Alaska Montana the Canadian Rockies Vancouver Reykjavk Las Vegas and Chicago.

What will your work environment be like

At Pursuit our office is more than just a place to work its a space where you can bring your whole self collaborate with talented teams across departments and build lasting friendships. We believe in fostering an environment where work and play coexist so whether youre tackling projects or enjoying our many perks youll feel supported and valued. With a variety of great benefits were committed to ensuring that your time with us is as fulfilling as it is fun.

About Pursuit

Pursuit is a publicly traded company listed on the New York Stock Exchange under the symbol PRSU. As a member of the S&P SmallCap 600 index we specialize in attractions-led hospitality consistently generating revenue and delivering value to our shareholders.

Pursuit is an Equal Opportunity Employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race color age religion gender sexual orientation disability veteran status and other protected characteristics.

Pursuit places a high value on diverse backgrounds and experiences recognizing that they serve as catalysts for creativity and innovation. We encourage individuals who are eligible to work in Canada to apply and join our inclusive team!

We are working to eliminate barriers for applicants and team members from equity-deserving groups. If you cant apply online or need accommodation during the application or hiring process please contact our Talent & Acquisition Team

We thank all candidates for their interest; however please note that only applicants selected for further consideration will be contacted.