User Journey Analyst
User Journey Analyst
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Job Description
The Opportunity: We are seeking a highly analytical and insights-driven User Journey Analyst to join our Performance Analytics team. In this role you will be responsible for deep-diving into how users interact with our products and services across various touchpoints and channels. Your primary objective will be to identify friction points drop-off reasons and optimization opportunities within user funnels translating complex data into clear actionable recommendations for our product marketing and engineering teams.
Key Responsibilities:
- Funnel Analysis & Optimization:
- Proactively analyze user behavior funnels (e.g. onboarding activation conversion retention feature adoption) across multiple products in the TBC mobile application.
- Identify key drop-off points bottlenecks and areas of high friction within the user journey.
- Develop hypotheses for improvement and design data-driven tests (A/B tests multivariate tests) to validate them.
- Monitor the performance of new features and product changes on user journeys.
- Data Collection & Integration:
- Collaborate with data engineers and product teams to ensure accurate and comprehensive tracking of user events across all relevant data sources (e.g. Google Analytics 4 AppsFlyer PostHog CRM internal databases).
- Ensure data quality and consistency for robust analysis.
- Insight Generation & Reporting:
- Transform raw data into compelling insights and narratives that explain why users behave the way they do.
- Work with Data Analyst to create and maintain dashboards (e.g. in BigQuery Looker Studio Tableau) to monitor key user journey metrics and trends.
- Present findings and recommendations clearly and concisely to diverse audiences including product managers developers marketers and senior leadership.
- Cross-Functional Collaboration & Direction:
- Act as a central expert on user behavior within funnels providing actionable insights and clear directions to product marketing and engineering teams.
- Support prioritization efforts by quantifying the impact of identified issues and potential solutions.
- Collaborate with UX/UI designers to ensure analytical insights are integrated into design improvements.
Qualifications :
- Bachelors degree in a quantitative field such as Marketing Statistics Economics Computer Science Mathematics Business Analytics or a related discipline.
- 1-2 years of experience in a data analysis product analytics or growth analytics role specifically with a focus on user funnels/journeys.
- Strong proficiency in SQL for querying large and complex datasets (experience with Google BigQuery is a significant plus).
- Experience with mobile app attribution and analytics platforms (e.g. AppsFlyer Adjust Firebase).
- Demonstrated experience with web analytics platforms (e.g. Google Analytics 4).
- Excellent analytical problem-solving and critical thinking skills.
- Ability to translate complex data findings into clear concise and actionable recommendations for non-technical stakeholders.
- Strong communication presentation and interpersonal skills.
- Proactive self-starter with a passion for understanding user behavior and driving product improvements.
:
. . 3 . : - TBC Bank
(TBC Bank Group PLC) . . : - TBC Bank
. :* 1998;
.
. . 3 . : - TBC Bank
(TBC Bank Group PLC) . . : - TBC Bank
. :* 1998;
.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
