Senior Go-to-Market Manager - TELUS Health

TELUS Health is empowering every person to live their healthiest life. Guided by our vision we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health. As a global-leading health and well-being provider encompassing physical mental and financial health TELUS Health is improving health outcomes for consumers patients healthcare professionals employers and employees.

Key responsibilities include:

1. Strategy Development

• Define and drive regional marketing vision aligned with global objectives.
• Define the go-to-market strategy for product launches expansions and growth initiatives across the Asia Pacific region.
• Identify target audiences positioning and messaging that align with business goals.
• Develop strategic partnerships with key stakeholders.
• Lead strategic initiatives across multiple markets.

2. Cross-Functional Collaboration

• Work closely with product teams to understand features benefits and differentiators.
• Align with sales teams to ensure they have the right materials training and messaging.
• Partner with global marketing teams to develop campaigns content and demand generation strategies.

3. Market Research & Competitive Analysis

• Conduct market research to identify trends customer needs and competitive positioning.
• Analyze competitor strategies and adjust GTM approaches accordingly.

4. Sales Enablement & Training

• Contribute to the development of sales playbooks pitch decks and training materials to equip sales teams.
• Organize workshops or training sessions for sales and customer-facing teams.

5. Product Launch & Execution

• Plan and oversee product launch timelines key milestones and execution plans.
• Coordinate internal and external communication to ensure a smooth rollout.

6. Performance Tracking & Optimization

• Tracing of GTM effectiveness
• Analyze sales marketing and customer feedback data to optimize strategies.

7. Customer & Partner Engagement

• Work with customer success teams to gather feedback and improve adoption.
• Engage with partners or resellers to extend market reach.

8. Budget & Resource Management

• Allocate budgets for marketing campaigns sales initiatives and product promotions.
• Ensure efficient use of resources to maximize ROI.

9. Team leadership

• Provide guidance and support to regional Leads

Education & Experience

• Bachelors degree in Marketing Business Communications or a related field. MBA is a plus.
• 8 years of experience in marketing with a strong focus on B2B partner enablement and Go To Market strategy.
• Proven expertise in working with Salesforce and data analytics tools to drive marketing insights and results.
• Experience working with sales teams to align strategies and achieve shared goals.
• Proven experience in managing teams across multiple regions.
• Track record of successful regional marketing strategy implementation.
  
  

Skills & Attributes

• Strong strategic thinking and problem-solving skills with the ability to autonomously translate insights into actionable plans.
• Ability to adapt quickly to change and innovate- to challenge the status quo
• Proficiency in Salesforce marketing automation platforms and analytics tools.
• Exceptional relationship management and communication skills with the ability to influence and collaborate across teams and levels.
• Analytical mindset with a passion for using data to drive marketing strategies and outcomes.
• Knowledge of the Asia Pacific Health and Wellbeing landscape is highly desirable.

A bit about us

Were a people-focused customer-first purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment. We offer accommodation for applicants with disabilities as required during the recruitment process.

The health and safety of our team customers and communities is paramount to TELUS. Accordingly we require anyone joining our TELUS Health Care Centres to be fully vaccinated for COVID-19.

By applying to this role you understand and agree that your information will be shared with the TELUS Group of Companies Talent Acquisition team(s) and/or any leader(s) who will be part of the selection process.