Digital Marketing Strategist

WERE HIRING: Digital Marketing Strategist

Compensation: $60000$70000 annually
Location: Omaha Nebraska Candidates must reside in or near the Omaha area

Flagship is a dynamic multi-concept restaurant group known for creating memorable dining experiences across a diverse portfolio of 14 brands and 50 restaurants across the U.S. Our in-house marketing team blends strategy creativity and performance to bring each brand to life - and were looking to expand our paid media strategy across the nation!

Were looking for a Digital Marketing Strategist to execute and manage paid media campaigns across multiple brands and platforms. From Meta to Google to emerging ad channels this role is responsible for the day-to-day management optimization and reporting of paid media - supporting both campaign-based efforts and evergreen always-on paid media strategies. Youll work closely with our internal marketing team to support brand launches seasonal promotions campaigns and ongoing efforts to grow brand awareness traffic and conversions.

WHAT YOULL BE DOING

In this role youll be responsible for planning launching and optimizing paid media campaigns and evergreen ad strategies across multiple platforms and brands. Youll manage day-to-day execution monitor performance and collaborate with creative social and brand teams to ensure all ads are impactful on-brand and results-driven. Youll play a key role in driving awareness traffic and conversions while continually refining strategy based on data and trends.

Campaign & Evergreen Ad Execution & Management

• Develop execute and optimize evergreen and campaign-based paid media campaigns across Meta (Facebook Instagram) Google (Search Display YouTube) and additional channels as needed (ex: TikTok LinkedIn Yelp)
• Manage ad sets budgets targeting re-targeting A/B testing and creative placements across brands
• Maintain and continuously improve evergreen paid media funnels focused on driving reservations online orders event bookings and overall brand visibility

Performance Optimization Analysis & Reporting

• Monitor and report on campaign performance weekly and monthly
• Analyze data to identify insights and opportunities for optimization
• Provides clear performance recaps with actionable recommendations

Collaboration & Workflow

• Work closely with the Director of Marketing and internal team members to align paid efforts with broader campaign goals and KPIs
• Collaborate with creative social and brand teams to request review test and iterate on ad creative and messaging
• Write clear engaging ad copy that drives performance
• Use your strong creative eye and copywriting skills to evaluate ad visuals and ensure theyre compelling and aligned with brand standards
• Collaborate with teams to test and iterate on both copy and creative for optimal results
• Stay in sync with team calendars and timelines to ensure paid media supports launches and promotions effectively
• Ensure evergreen ads reflect current brand positioning offers and goals

Innovation & Channel Growth

• Stay current on paid media trends platform updates and best practices
• Proactively suggest new channels or strategies that align with our audiences and goals
• Continuously test and optimize targeting copy and creative to improve performance
• Serve as go-to expert for all paid strategy insights across the Flagship portfolio

WHAT WERE LOOKING FOR

• 24 years of hands-on experience managing paid media (Meta Google Ads required others a plus)
• Strong understanding of performance marketing digital funnels and data-driven optimization
• A great creative eye and strong ad copywriting skills - while this position wont be doing design work it will identify what looks and sounds compelling and performs well and will collaborate closely with cross-functional teams to craft effective engaging ads
• Excellent written and verbal communication skills
• Comfortable managing multiple brand accounts simultaneously
• Proficiency in Meta Ads Manager Google Ads Google Analytics and basic reporting tools
• Experience with hospitality or restaurant brands is not required but a plus
• Organized proactive analytical and solutions-oriented

WHY THIS ROLE MATTERS

Digital advertising plays a critical role in driving awareness traffic and conversions across our portfolio of brands. This role ensures were not just showing up - were showing up strategically consistently and impactfully. The work will directly influence how guests discover our restaurants engage with our campaigns and ultimately choose to dine with us.

At Flagship we create experiences that leave an impact. This stays true to our employees just as much as our guests. Removing barriers of language race sexual orientations and culture our team and guests have our promise of being a restaurant group that embraces the concept where everyone belongs. We are committed to empowering growth instilling hospitality knowledge and building a career path in an environment of respectful inclusion.

Flagship Restaurant Group is an Equal Opportunity Employer

Flagship Restaurant Group participates in the E-Verify program

Learn more about us!