Social & Influencer Associate Director
Social & Influencer Associate Director
Posted on :
23-07-2025
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1 Vacancy
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Job Description
Position at WPP Media
Social & Influencer Associate Director
WPP Beauty Tech Labs is a bespoke team embedded in Wavemaker. It pulls in the
best talent and practices from the group as required (both GroupM and WPP).
Wavemaker is our name our mission and our method. We believe there is always a better way to grow. Our attitude Positive Provocation is defined by the idea that what got you here wont get you there. Today that seems more appropriate than ever. We dont provoke for the sake of it we provoke to create innovative and better outcomes for our clients. This attitude is behind our growth helping us attract and retain some of the most iconic brands across are currently the B&T Media Agency of the Year; Campaign Asias Influencer Marketing Agency of the Year; Australian Influencer Marketing Councils (AiMCO) Influencer Agency of the Year; TikToks Media Agency of the 2022 and into 2023 we have won at the MFA Awards AIMCO Awards B&T 30 under 30 B&Ts Women In Media Awards Festival of Media Global Campaign Women to Watch Mumbrella Travel Marketing Awards MediaWeek Festival of Media Cause UnLtd Hall of Good Campaign Asia DRUM Awards.
Why This Role is Exciting:
- Work with the Biggest Names in Beauty: FromLOral ParistoMaybellineandKiehls youll lead influencer marketing for the worlds most iconic beauty brands and categories.
- Drive Industry Innovation: Push the boundaries of social media beauty tech and influencer marketing by leveraging cutting-edge strategies and emerging platforms.
- Lead Powerful Collaborations within the Division: As the link between internal teams and key stakeholders acrossLOral Groupes prestigious brands youll orchestrate seamless collaboration at scale. Youll be the driving force behind integrating the best content ideas insights and strategies to deliver groundbreaking work.
- Influence & Impact: Youll shape how we engage with influencers clients and partners playing a key role in how we evolve the way beauty brands connect with audiences. Youllnavigate complex high-level relationshipswith creativity and finesse making sure every voice is heard and every project excels
What Youll Do:
As Associate Director you will play a pivotal role in leading one of four key divisions (CPD LUXE LDB & PPD) within the Social & Influence team. Reporting into the Managing Partner you will be responsible for driving division-specific strategies and executions while also contributing to broader cross-division initiatives that bring to life LOrals strategic priorities (e.g. Win in Skin Win in Makeup Win in Haircare).
Youll oversee and support a high-performing team to deliver end-to-end influencer and social campaigns ensuring excellence in execution alignment to brand goals and adherence to best practice. While you will be the key point of contact for your division you will work closely with the other Directors and the Managing Partner to ensure a unified approach operating as ONE LOral.
This role balances leadership with collaboration. While you will lead your divisions day-to-day operations and output youll also lean into the guidance and strategic oversight of the Managing Partner for direction on high-impact projects integrated campaigns and cross-divisional alignment.
Your Responsibilities:
- Leadership & Strategic Direction
Support the strategic leadership of the social and influencer division by providing day-to-day direction to the team ensuring high-quality execution while aligning with broader business goals. Work closely with the Managing Partner on divisional vision planning and cross-functional collaboration. - Talent & Influencer Partnership Management
Lead negotiations with talent agents and influencers ensuring partnerships reflect brand values and deliver strong ROI. Seek strategic guidance from the Managing Partner where needed particularly for high-profile talent or cross-divisional initiatives. - Accountability:Drive ideas that strategies in content that reward key KPIs and metrics ie. Share of Engagement (SOE) Share of Influence (SOI) and Share of Voive (SOV). You are responsible for the end to end management of campaigns within your division.
- Team Management:Manage and mentor a team of social and influencer marketing professionals fostering a collaborative and high-performance culture.
- Strategy & Planning:Develop and execute the annual influencer marketing strategy including budget planning goal-setting and performance tracking.
- Campaign Oversight:Oversee the development execution and optimisation of influencer campaigns ensuring alignment with LOreals broader marketing objectives.
- Budget Management:Lead budgeting processes for influencer marketing initiatives ensuring efficient allocation of resources and cost control.
- Reporting & Analytics:Oversee reporting on campaign performance providing insights and recommendations for continuous improvement and future planning.
Skills You Bring:
- Expertise in Social & Influencer Marketing: You have deep experience in digital/social and influencer marketing.
- Management:Experience managing a team with a strong track record in how you get the most out of your team - know how to inspire collaborate and get the best from your people. You have experience in organising and delegating work which ensures efficient running of campaigns.
- Planning & Strategy: You have planning experience in Influencer Marketing and have the ability to blend ideas with data to develop campaigns that push boundaries.
- Strong Communication & Client Skills: You thrive in client-facing roles presenting innovative ideas and building trust-based relationships with senior stakeholders.
- Passion for Beauty & Innovation: You live and breathe beauty and understand how social media and technology are transforming the industry.
- Can-do attitude and solution based thinking You understand that social and influencer marketing is a fast paced always on constant evolving media channel and you have the desire to lead evolve change strategies as required to stay ahead. You understand that what may have worked in the past with content may not work tomorrow and that excites you.
Wavemaker - Inclusive policies
- Flexible work environment
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Discounts and corporate benefits
- Continuous training and development opportunities
Research shows that candidates from underrepresented backgrounds often dont apply for roles if they dont meet all the criteria. Here we strongly encourage you to apply if youre interested: wed love to know how you can positively impact our team with your experience!We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination harassment or bullying. Race colour ancestry religion gender gender identity national origin sexual orientation age marital status disability or veteran status have no bearing on our hiring decisions we encourage all applicants.
Apply Now forWPPs Beauty Tech Labsand join the future of beauty marketing forLOral Groupe. This is your chance to make a lasting impact in the world of beauty influencer marketing and social mediaone campaign at a time.
#LI-Promoted
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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