Acquisition Marketing Manager
Acquisition Marketing Manager
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$ 114000 - 143000
1 Vacancy
Job Description
About the team
Turo is looking for a Senior Acquisition Marketing Manager to help turbocharge its fast-growing guest community in the US. Youll be joining a hard-working down-to-earth Marketing team that enjoys working collaboratively with many teams in the company to ensure we are strategizing prioritizing and optimizing on work to deliver on company goals. Whether working collaboratively with one another or other teams its important for us to have strong communication ask the right questions and bring innovative ideas to the table. We strive every day to live up to Turos values of grounded bold expressive and driven and hope to add someone to the team who believes in these values as much as we do!
The ideal candidate is a strategic data-driven digital marketer and will be responsible for planning and executing on paid acquisition campaigns across different paid channels including Paid Social Display & Videos and OTAs and optimize/enhance performance to hit or exceed our KPIs. This role will work collaboratively with Data Global AdTech/MarTech Global Brand Creative Studio and more.
What youll do
Strategically plan and assist in executing paid user acquisition campaigns across a diverse channel portfolio including paid social and programmatic channels. Be hands-on daily managing and fine-tuning campaigns testing optimal bidding strategies exploring growth opportunities and optimizing performance to meet KPIs such as CAC CPA ROAS ROI LTV and payback period.
Conduct regular testing to identify best-performing content creative copy and landing pages to maximize acquisition efforts and own the feedback loop with the design and content studio team and conduct regular audience targeting and competitive analysis.
Identify and prioritize high-leverage opportunities to scale through new partners formats or targeting strategies and stay ahead of industry trends platform updates and competitive benchmarks to inform channel strategy
Support monthly forecasting budget tracking and reporting in collaboration with leadership
Partner with internal/external and global cross-functional teams including SEO Brand Creative Studio Product and Data to execute acquisition plans.
Your Profile
6 years of experience in performance or digital marketing at a B2C media agency or marketplace company.
Technical user acquisition background with proven knowledge of campaign setup ad creation and targeting levers.
Proven experience with Paid Social Display and Video channels and media buying across other various channels (paid search paid social and app/web advertising) customer acquisition KPIs campaign types ad formats audiences and best practices. Experience with affiliate platforms display/video partners and/or OTAs is a plus.
Track record of scaling paid campaigns launching new channels and building and implementing a creative testing engine.
Proven ability to manage complexity ask sharp questions and drive outcomes with limited resources
Analytical mindset with strategic orientation being comfortable with building frameworks not just reports
Strong collaboration skills having worked on cross-team projects / integrated campaigns.
Strong project management skills with the ability to independently complete assigned tasks successfully and on time.
Demonstrates Turos values through work product and within day to day team interactions.
Bonus if you have
Bachelors degree in Business/Marketing Economics Math & Statistics.
For this role the target base salary range for San Francisco is $114000-$143000 annually and your recruiter can share more about the specific range for your location. This role is also eligible for equity and benefits. In general our ranges reflect the minimum and maximum market-based targets for the role based on its level and location and are subject to change. Within the range individual pay is determined by objective factors assessed during the application and interview process such as job-related skills experience and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role
Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule Turists will be expected to work in the office 3 days per week on Mondays Wednesdays and Fridays. Your recruiter can share more information about the various in-office perks Turo offers.
#LI-LT1
#LI-Hybrid
Benefits
Competitive salary equity benefits and perks for all full-time employees
Employer-paid medical dental and vision insurance (Country specific)
Retirement employer match
Learning & Development stipend to invest in your professional development
Turo host matching program
Turo travel credit
Cell phone and internet stipend
Paid time off to relax and recharge
Paid holidays volunteer time off and parental leave
For those who are in the office full-time or hybrid we have in-office lunch office snacks and fun activities
We are committed to building a diverse team. If you are from a background thats underrepresented in tech wed love to meet you.
Aside from an award winning work environment and the opportunity to be part of the worlds largest car sharing marketplace we are also growing the team quickly - join us! Even if you dont meet every qualification we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.
About Turo
Turo is the worlds largest car sharing marketplace where you can book the perfect car for wherever youre going from a vibrant community of trusted hosts across the US UK Canada Australia and France. Whether youre flying in from afar or looking for a car down the street searching for a rugged truck or something smooth and swanky Turo puts you in the drivers seat of an extraordinary selection of cars shared by local hosts.
Discover Turo at the App Store and Google Play and check out our blog Field Notes.
Read more about the Turo culture according to Turo CEO Andre Haddad.
Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women minorities individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds experiences abilities and perspectives.
Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance as applicable.
We welcome candidates with physical mental and/or neurological disabilities. If you require assistance applying for an open position or need accommodation during the recruiting process due to a disability please submit a request to People Operations by emailing
Required Experience:
Manager
Employment Type
Full-Time
