Marketing Manager, Corporate Marketing

Global Sales Strategy & Operations (GSSO) is the team that helps shape Gartners mission-critical sales priorities and works with sales leaders to drive tactical and analytical insights. As an associate on the GSSO team youll be at the forefront of the ongoing transformation of Gartners sales force which delivers approximately $4.9B in annual revenue and is working to drive sustained double-digit growth. You will partner with business leaders across Gartner to support a global sales force comprised of more than 5000 associates who sell to every major function industry and market sector around the world.

About the role:

The paid programming team is part of Gartner Global Marketing which is part of the Gartner Sales and Service Organization (GSSO) which reports directly to Gartners CEO Gene Hall.

Global Marketing is committed to driving innovative strategies that fuel business growth and prospect engagement across all channels.

We are seeking a strategic and results-driven Manager of Paid Digital Media to lead key paid programming initiatives across Research Sales Brand-Building and Conference Marketing efforts. This role will play a critical part in driving high-quality leads into our sales pipeline through the effective use of paid digital channels. The ideal candidate will have a proven track record in modern paid media strategy campaign execution and cross-functional collaboration.

What you will do:

• Develop execute and optimize comprehensive paid media strategies appropriate for the evolving digital landscape across Paid Search (in close collaboration with organic/SEO teams) Social Display YouTube Retargeting third-party vendors and so on.

• Partner closely with stakeholders in Research Sales Brand and Conferences marketing to align paid media efforts with broader business objectives and campaign goals.

• Manage end-to-end campaign execution including planning budgeting creative briefing audience targeting and performance analysis. Planning for and use of next-generation use of automation and AI is required.

• Oversee relationships with external agencies and third-party vendors to ensure best-in-class execution and ROI.

• Analyze campaign performance data generate actionable insights and present recommendations to stakeholders to continually improve lead quality and pipeline contribution.

• Staying current with industry trends platform updates and emerging technologies is critical to ensure our paid media approach remains innovative and effective.

• Collaborate with analytics sales and marketing operations teams to ensure accurate tracking attribution and reporting of paid media performance.

• Mentor and lead junior team members fostering a culture of learning and high performance.

What you will need:

• Bachelors degree or equivalent in Marketing Business Communications or related field.

• 7 years of experience in paid digital media with a focus on B2B lead generation and pipeline development.

• Deep expertise across Paid Search Social Display YouTube Retargeting and third-party vendor management.

• Proficiency with platforms such as Google Ads LinkedIn Ads Facebook/Meta Ads programmatic display and marketing analytics tools.

• Insight into/Experience of planning for adoption of next-generation tactics and tools in the age of AI.

• Demonstrated success in developing and optimizing multi-channel paid media campaigns that drive measurable business outcomes.

• Strong analytical skills with experience in data-driven decision-making and reporting.

• Excellent project management communication and stakeholder management skills.

• Experience working in a collaborative cross-functional environment.

What you will get:

• Competitive salary generous paid time off policy charity match program Medical Dental & Vision Plans Parental Leave Employee Assistance Program (EAP) 401K matching and more!

• Collaborative team-oriented culture that embraces diversity.

• Professional development and unlimited growth opportunities.

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Who are we

At Gartner Inc. (NYSE:IT) we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable objective insight helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979 weve grown to more than 21000 associates globally who support 14000 client enterprises in 90 countries and territories. We do important interesting and substantive work that matters. Thats why we hire associates with the intellectual curiosity energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast virtually untapped market potential ahead of us providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together our singular unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies cultures religions ethnicities races genders sexual orientations abilities and generations.

We invest in great leaders who bring out the best in you and the company enabling us to multiply our impact and results. This is why year after year we are recognized worldwide as a great place to work.

What do we offer

Gartner offers world-class benefits highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment we provide the flexibility and support for you to thrive working virtually when its productive to do so and getting together with colleagues in a vibrant community that is purposeful engaging and inspiring.

Ready to grow your career with Gartner Join us.

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