Lyme Launch Lead

ROLE SUMMARY

Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other you can prevent sickness and disease. This is at the heart of what drive us every day and it brings us great #Joy. This role will be accountable to shape and drive the strategy for providing protection against Lyme disease in the US.

Lyme disease is a systemic infection caused by Borrelia burgdorferi bacteria transmitted to humans by the bite of infected Ixodes ticks. It is considered the most common vector-borne illness in the Northern Hemisphere. Early symptoms of Lyme disease (such as a gradually expanding erythematous rash called erythema migrans or other nonspecific symptoms like fatigue fever headache mild stiff neck muscle and joint pains) are often overlooked or misinterpreted. Left untreated the disease can disseminate and cause more serious chronic complications affecting the skin joints (arthritis) heart (carditis) or nervous system. Preventive measures for Lyme disease are limited by their effectiveness and compliance (e.g. insect repellent removing ticks promptly and reducing tick habitat) and no vaccine is currently available. The medical need for vaccination against Lyme disease is steadily increasing as the geographic footprint of the disease widens.

LB6V (formerly known as VLA-15) is currently undergoing Phase 3 development for the prevention of Lyme Disease in individuals 5 years of age and expected FDA approval in 1H 2027 a US marketing team for LB6V is being formed to advance key pre-launch workstreams.

The US Lyme Launch Lead role will report to Senior Director Lyme Team Lead and will be accountable for leading strategic launch plan development for LB6V to drive market development and maximize commercial success and rapid vaccine uptake. This role will lead go-to-market planning brand development and operational readiness while establishing performance tracking and cross-functional collaboration.

RESPONSIBILITIES

Lead Strategic Launch Planning

• Drive the development and execution of the US strategic launch plan for LB6V including the 3-5 year cross-functional roadmap.
• Ensure alignment with global strategy through the GLocal Model and lead scenario planning for ACIP recommendations channel strategy pricing and access and long-range forecasting.

Go-to-Market Strategy

• Define and implement the US go-to-market strategy in collaboration with Global Marketing Market Research Public Affairs CEP Sales Retail and Market Access.
• Orchestrate critical launch planning processes and identify portfolio synergies to position Lyme effectively within the Adult & Pediatric/Maternal vaccine portfolios.

Brand Development

• Lead the development of the US brand platform and oversee key launch workstreams including product positioning branding competitive readiness and core messaging.

Launch Readiness & Operational Excellence

• Oversee pre-launch and launch readiness across all customer segments.
• Lead development of operational frameworks that support launch excellence and manage operational processes such as launch sequencing and volume/revenue forecasting.
• Partner with Medical Regulatory Pricing/Access and Public Affairs teams to integrate commercial insights and ensure end-to-end launch readiness.
• Track interdependencies across Lyme workstreams to meet all critical launch milestones.

Performance Measurement

• Define KPIs for key launch tactics and ensure continuous performance tracking and optimization.
• Track launch performance throughout the launch cyclepartnering with Analytics and the cross-functional team to set and monitor progress on strategic KPIs leading indicators and outcome/activity metrics.

BASIC QUALIFICATIONS

• Bachelors degree required; MBA or other advanced degree preferred
• 8 years pharma marketing experience preference for vaccines experience
• Prior launch experience in the US is highly preferred
• Strong understanding of GLocal marketing principles and healthcare market landscape
• Exceptional strategic marketing and commercial planning as well as project and cross-functional team management skills
• Comfort with ambiguity and complex white space environments
• Active contribution to create and operate in an environment that continuously embraces and encourages the implementation of innovative ideas and fosters a culture of collaboration and teamwork
• An absolute commitment to adherence to all applicable compliance rules and regulations
• Demonstrated ability to effectively work on multiple tasks with a strong sense of urgency and enthusiasm while prioritizing and meeting team goals

PREFERRED QUALIFICATIONS

• US Pharma Industry and Vaccines Business Knowledge: Understands trends in health care and pharmaceuticals; customer and stakeholder landscape competitive dynamics regulatory and access environment delivery systems channels and sources of business in the US. Understands the drug development process. Uses knowledge of industry and market trends to develop strategies and to quantify business ideas
• Research & Analytics: Demonstrates understanding of analytic tool/methods ability to generate strong customer insights and market intelligence. Effectively links insights to implications to inform strategy planning and execution
• Collaboration: Works effectively within teams and across organizations and enterprise; shares responsibilities and credit; take appropriate risks; celebrates/rewards accomplishments; demonstrates and instills in others a sense of urgency and ownership
• Influencing & Communications: Clearly articulates business direction and priorities expectations and action plans; effectively communicates actively listens with the others frame of reference in mind; shares information with team members and stakeholders; Strong presentation skills sufficient to Global BU Leadership and ELT level and to external audiences.
• Prioritization: Ability to prioritize asset/assets priorities value drivers and resource allocation required to optimize growth.
• Agility: builds broad accountability trusts and empowers and adapts own style to fit needs of the situation and individual.

Other Job Details:

• Last day to apply: July 31 2025

The annual base salary for this position ranges from $169700.00 to $282900.00. In addition this position is eligible for participation in Pfizers Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of lifes moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution paid vacation holiday and personal days paid caregiver/parental and medical leave and health benefits to include medical prescription drug dental and vision coverage. Learn more at Pfizer Candidate Site U.S. Benefits (). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

Marketing and Market Research