Chief Manager - CRM & Loyalty (Apparel Retail)
Chief Manager - CRM & Loyalty (Apparel Retail)
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Job Description
Job Title: Chief Manager - CRM & Loyalty (Apparel Retail Brand)
Experience: 12-15 years in consumer-driven loyalty marketing
Location: Gurgaon
Salary: Negotiable
Industry: Retail/ Apparel/ Fashion
The Chief Manager CRM & Loyalty will lead the customer relationship management strategy for apparel retail brand in India with a strong focus on enhancing customer loyalty and driving revenue growth. The ideal candidate will bring 12 years of experience in consumer-driven loyalty marketing with a proven ability to design and execute data-led CRM initiatives that deepen customer engagement and deliver measurable business impact.
Key Deliverables(Essential functions & Responsibilities of the Job):
CRM and Loyalty
Responsible for leading the customer loyalty program for the organization.
Augment the Loyalty program by studying effectiveness of all elements benchmarking key brands across the world and coming up with out of the box ideas.
Drive Loyalty enrolment & retention by creating focused efforts to build communication strategies for Loyalty customers and enhancing the loyalty program.
Design and develop Marketing campaigns that are data-driven and segment-focused with accountability for the effectiveness of the campaigns - focused on retaining customers increasing customer purchase frequency to boost revenue at a healthy ROI
Campaign Planning (with close coordination with Buying & Merchandising and Retail) on the basis of Business requirement and Customer Data analytics
Manage program performance and customer behavior through customer segmentation program and campaign level impact (return on investment and profitability)
Annual & monthly budget planning
Own the Omni-channel strategy tactics and delivery of communication plan using various media channels
Manage & enhance the CRM Omni-channel marketing set-up Data Mart and SVOC by co-ordination with internal & external stakeholders
Customer Life Cycle Management
Enhance CLM program by modifying automated journeys adding new triggers and communication channels and developing Machine Learning models. Monitor efficacy of all CLM offers and evaluate ROI
Conceptualize and atomization of CLM rules on the basis of Micro Segmentation of customer purchase behavior.
Customer Insight and Data Analytics
Uncover business insights on the basis of Customer Purchase pattern identifying different problem areas and conceptualizing different programs to address it. (Low frequency New to repeat Lapse and Dormant program Fencing High Value and High Frequency Customers).
Provide business level insights beyond the CRM function to inform organizational strategy. Lead cross-functional projects using advanced data modeling and analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities.
Business Analysis at BU Level/store level to address specific issues and develop strategy to increase active base and loyalty base sale
In depth analysis and ROI calculation for all CRM activities
Lead the development of data models reporting systems data automation systems dashboards and performance metrics support that support key business decisions.
Conceptualize consumer research internally and externally to uncover the core consumer motivations behind the data points.
Creative Development
Develop engaging content related to loyalty by working with internal and external creative teams
Design Creative A/B tests to optimize communication
Coordinate to ensure timely delivery and execution of the creatives made
Team Management
Manage the performance of the team set annual performance goals monitor performance and provide constructive feedback to improve performance.
Identify their training and development needs and ensure their fulfilment
Develop and mentor team to move to the next higher level of job through career planning and develop a development chart
Ensure compliance to Company policies and values.
mail updated resume with current salary-
email:
satish: 88O2749743
website:
Required Experience:
Chief
Employment Type
Full-Time
