Revenue Operations Manager, Pre-Owned Acquisition
Revenue Operations Manager, Pre-Owned Acquisition
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Job Description
Job Description
Hybrid OR Remote: This role is based remotely but if you live within a 50-mile radius of Atlanta Detroit or Warren you are expected to report to that location three times a week at minimum
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g. H-1B OPT STEM OPT CPT TN J-1 etc.)
The Role:
Were looking for a RevOps-native Acquisition Leader to drive net-new pre-owned subscriber growth across the OnStar ecosystem whether vehicles are sold within or outside our franchise network. The ideal candidate blends dealer-channel strategy RevOps execution and data-driven marketing orchestration leading a cross-functional team in a complex environment where dealers generate demand and marketing ensures no opportunity is left behind. This role owns our 2026 mandate: grow pre-owned subscriber revenue by double digits YoY targeting customers often overlooked in traditional models. Youll lead a nimble high-output team and build scalable systems to convert pre-owned buyers who fall outside standard acquisition and attribution frameworks.
Why This Role Matters:
This isnt a traditional RevOps role. Its a revenue-obsessed systems-led team-oriented position designed to grow the business where it happensin the hands of advisors in the tools of dealers and in the experiences of pre-owned customers who didnt come through the front door.
Youll lead the team that closes the gap between interest and actionand builds a platform for sustainable high-intent subscriber growth. Youll thrive in this role if youre energized by complex systems motivated by measurable impact and ready to lead a team that moves the needle every day.
What Youll Do (Responsibilities):
- Own full-funnel acquisition for pre-owned vehicle buyers through RevOps principles: from dealer pipeline to advisor-led conversion and digital channel supplementation.
- Design and optimize pre-owned dealer acquisition playbooks that scale across different markets and store performance.
- Build operational systems that link sales product and marketing data to power daily decision-making especially when the data is imperfect.
- Partner closely with the Dealer Advisor and Marketing teams to prioritize follow-up lead scoring and behavioral nudges that increase close rates.
- Oversee eCommerce flows supporting a deliberate shift to digital where pre-owned customer behavior warrants.
- Use CRM marketing automation and sales ops tools to manage campaign triggers and conversion programs.
- Lead coach and develop a 46 person team of analysts and growth operators.
Additional Job Description
Your Skills & Abilities (Required Qualifications):
- 5 years in RevOps growth and/or dealer network strategy preferably in automotive mobility or complex service ecosystems.
- Experience growing revenue in messy operational environments with unclear attribution and fragmented systems.
- Deep familiarity with the dealer model including non-franchise and pre-owned sales flows as well as aftermarket services.
- Proven ability to lead and scale high-performing quantitative teamstranslating insight into execution.
- Hands-on experience with SQL-based data environments (e.g. Databricks) and modern BI tools (e.g. Tableau Power BI).
- Excellent cross-functional instinctsespecially when collaborating with Marketing Product and Field Ops.
- Bias for systems-building not just campaign execution.
What Will Give You a Competitive Edge (Preferred Qualifications):
- Prior experience in automotive subscription services hardware-dependent subscription services or car-as-a-service platforms
- eComm experience across mobile and web ecosystems
- Experience turning fragmented or distributed D2C storefrontslike dealer networks or field teamsinto performance-driven growth channels
#LI-ST1
The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York Colorado California or Washington.
The salary range for this role is ($). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance job level and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical dental vision Health Savings Account Flexible Spending Accounts retirement savings plan sickness and accident benefits life insurance paid vacation & holidays tuition assistance programs employee assistance program GM vehicle discounts and more.
About GM
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Why Join Us
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Benefits Overview
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Non-Discrimination and Equal Employment Opportunities (U.S.)
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All employment decisions are made on a non-discriminatory basis without regard to sex race color national origin citizenship status religion age disability pregnancy or maternity status sexual orientation gender identity status as a veteran or protected veteran or any other similarly protected status in accordance with federal state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.
Accommodations
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Required Experience:
Manager
Employment Type
Full-Time
