Cluster Digital Marketing Manager

We are looking for a strategic and ambitious senior leader who can help shape the future of digital marketing   across our iconic hotels.

As Cluster Digital Marketing Manager you will; 

• Build Digital yearly plan and budget for the hotels across Direct & Indirect channels
• Contributing to Hotels Strategy working closely with key stakeholders from Marketing Sales Revenue PR F&B
• Develop quarterly and yearly ecommerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)
• Plan and execute all digital marketing activities including but not limited to SEO/SEA emailing social media display Metasearch and influencers
• Reporting and Analysis of Web Direct and Indirect performance
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Ensure hotels presence across key Social platforms relevant to the source markets and social content production

• Handle the CRM and email Marketing with the third party tool for Rooms F&B and other outlets in line with the strategy and corporate guidelines

• Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
• Manage Hotels online reputation
• Review and monitor hotels competitors set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
• Identify trends and insights and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points
• Ensure Accor App visibility and usage uplift across the hotels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate

Qualifications :

• A minimum of 5 years of experience in ECommerce / Digital Marketing in Hospitality or Retail
• A degree in Hospitality Management or Marketing and Communications
• Excellent English both verbal and written
• Strong understanding of current digital marketing concepts strategy and best practice
• Excellent Presentation and customer relationship skills
• Energetic and passionate to work
• Innovative approach to work

Additional Information :

• Enjoy discounted Heartist rates across our global network of 5600 properties 10000 food and beverage venues and wellness centers.
• Grow and travel with your career globally across more than 110 countries 45 hotel brands from luxury and lifestyle to premium and economy.
• Continuous learning and investment into your capability including Accors Revenue Management Academy certification.
• Work with sectorleading IDeaS revenue management platform

Remote Work :

No

Employment Type :

Fulltime