Newsletter Editor, UpNorthNews
Newsletter Editor, UpNorthNews
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Job Description
Newsletter Editor - UpNorthNews
Remote (U.S. Wisconsin - based) Full-Time Salary $65000 - $80000/year DOE
Join Courier Newsroom - an organization that drives journalism and empowers communities.
About Us:
COURIER Newsroom is committed to building an inclusive workplace that values diverse perspectives and lived experiences. We strongly encourage women people of color individuals with disabilities LGBTQ candidates and those from all backgrounds to apply. As an equal opportunity employer we strive to break down barriers and ensure every team member feels seen heard and supported.
Job Description
COURIER is currently seeking a Wisconsin-based Newsletter Editor to join our state networks Newsletter Department andUpNorthNews our Wisconsin-based newsroom. The Newsletter Editor will take ownership of and produce our state-based flagship email productensuring it delivers an approachable blend of local news political coverage and lifestyle storieswhile also developing their own branded product all in service of driving subscriber growth and long-term engagement.
This person will be responsible for:
- writing and curating content for the flagship newsletter (which will publish five times a week) alongside an additional email product aimed at reaching a niche audience
- working closely with the Newsletter Departments leadership team to experiment with different ways to market and grow their subscriber lists
- using audience feedback and engagement metrics such as open rates to refine content strategy and improve reader satisfaction.
The Newsletter Editor will also work closely with UpNorthNews Social Marketing Strategist to think about ways to expand the reach of their products including producing presenter-led videos and other multimedia content for Facebook Instagram TikTok YouTube or other social platforms.
The ideal person understands that A/B testing and audience segmentation are just as important as finding the right stories to tell and may even have a history of executing similar audience-focused products that drove revenue. They also know that a successful newsletter is more than great contentit includes thinking about audience growth developing a marketing strategy and using audience insights to drive long-term engagement.
In addition to managing and evolving our flagship newsletter the Newsletter Editor will also be asked to pitch pilot and launch a new niche newsletter product; publish wire and/or Creative Commons articles to the newsrooms website; and update the homepage regularly.
Were a fully remote team but applicants must live in Wisconsin. This position reports up to the VP of Newsletters State.
Duties include but are not limited to:
- Write curate and build our flagship newsletter ensuring its engaging informative and aligned with audience needs
- Own newsletter growth and retention experimenting with different marketing strategies to expand our subscriber base.
- Analyze audience data (open rates click-through rates subscriber trends) and implement A/B testing audience segmentation and other optimizations to improve performance.
- Pitch pilot and launch a new niche newsletter product
- Lead initiatives aimed at better understanding our audience such as polls and surveys and utilizing those learnings to inform content strategy
- Develop distribution strategies to ensure the newsletter(s) reaches new audiences including cross-promotions partnerships and organic growth tactics.
- Edit and publish wire freelance and content partnership content
- Film and edit presenter-led videos and/or voice-overs for multimedia content that publishes on the newsrooms social platforms in order to market the newsletter
- Create simple graphics such as headline and quote cards in Canva
The ideal candidate will have:
- Experience in newsletter writing editing or production ideally in a newsroom media organization or audience-driven content role.
- Strong writing and editing skills with at least 3 years of audience-centered journalistic reporting in Wisconsin
- A passion for building long-term engagement with a target audience by way of a news or cultural product.
- Familiarity with using email analytics and performance metrics including the ability to analyze open rates and click-through rates to optimize content accordingly
- Experience using an email service provider such as Mailchimp Substack Sailthru Campaign Monitor or similar tools
- An eagerness to collaborate with other Newsletter Editors within our network to share best practices and learnings
- The ability to work effectively with multidisciplinary stakeholders across the company including members of the social marketing and revenue teams
- Familiarity with tools like Canva Capcut Descript etc. to support social content production
- A strong grasp on AP style.
- The ability to manage multiple editorial projects in a fast-paced environment.
Courier Newsroom offers the following benefits:
- Unlimited Paid Time Off (PTO) 11 paid holidays a year
- Full suite of health benefits
- Flexible working arrangements
- 401(k)
Employment Type
Full-Time
