Marketing Manager - Love & Roses / Friends Like These
Marketing Manager - Love & Roses / Friends Like These
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Job Description
Wholly Owned Brands
Founded in 1998 Lipsy started as one brand with a big dream. Acquired by NEXT in 2008 the UKs biggest fashion retailer weve now grown into three dynamic London-based fashion brands each with their own distinct style and story known as NEXT Wholly Owned Brands.
Department Purpose
Our central marketing team are responsible for delivering our inspiring campaigns for our key brands - Lipsy Love & Roses and Friends Like These.
Role Purpose
As Marketing Manager you will lead the day-to-day execution of brand and campaign activity ensuring our storytelling content and influencer strategies are aligned dynamic and distinctly on brand. With a strong social-first mindset youll bring energy and creative vision to every touchpoint from campaign planning to content production helping to bring our brand to life in a fresh and engaging way.
Role Responsibilities
- Lead the delivery of integrated marketing campaigns across social email and influencer channels
- Manage and support two direct reports: the Marketing & Social Media Executive and Content Creator
- Support and optimise both paid and organic social media performance understanding what drives engagement and results
- Partnering with PR to evolvethe influencer & partnerships strategy cultivating meaningful brand associations
- Act as a brand guardian maintaining Lipsys voice and visual identity across all marketing channels
- Brief and direct social shoots from initial briefing through to on-set direction
- Collaborate closely with PR ecommerce creative buying and design teams to ensure brand consistency
- Bring product stories to life through engaging audience-first social content
- Stay ahead of cultural and social trends identifying relevant creators moments and content opportunities
- Report on campaign performance with a balance of creative insight and data analysis - use to make future recommendations for improvement
Role Requirements
- Experience in a similar marketing or brand role ideally within fashion beauty or retail sectors
- Strong social-first mindset with a passion for content culture and storytelling
- Proven ability to brief and direct content creation across TikTok and Instagram
- Experience in managing and mentoring junior team members
- Keen trend-spotter with a sharp eye for new influencers platforms and visual directions
- Excellent copywriting skills and a clear understanding of brand tone of voice
- Confident using performance insights to guide content and strategy decisions
- Highly organised proactive and comfortable working at pace with cross-functional teams
Required Experience:
Manager
Employment Type
Full-Time
