Marketing Director DACH (w|m|d)
Marketing Director DACH (w|m|d)
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Job Description
As our Marketing Director DACH you will lead the strategic direction and execution of our coffee business across Germany Austria and Switzerland. Together with the General Manager and DACH leadership team you will be accountable for achieving revenue targets and elevating the performance of a high-impact marketing team. This role requires a visionary leader who thrives in a dynamic environment and will adapt and implement our global brand strategies locally own the full coffee P&L lead market share growth manage the A&P budget and develop a high-performing team.
As our Marketing Director DACH your responsibilities will be the following:
- Adapt and implement the global marketing strategy at local level and ensure its effective execution
- Lead the local strategic development in DACH for our coffee categories and brands to achieve and exceed business goals in revenue gross profit and market share
- Manage the operational marketing plan covering brand activations portfolio management and innovations aligned with business objectives
- Lead the consumer insights consumer marketing and media team
- Develop market and consumer insights through constant monitoring of consumer behavior market trends and competitors
- Bring the Jacobs brand to life across channels (retail OOH e-commerce)
- Contributing to the success of our commercial leadership team
- Manage partnerships with appliance companies and contribute to the local brand storytelling
- Embody our mindset: to be the best coffee company for every brand we represent
- Build inspire and develop a strong local marketing team as well as our global marketing teams
Qualifications :
Must have
- Retail experience is essential you understand the dynamics of the fast-paced DACH retail environment
- You bring solid background in FMCG ideally in food or beverage categories with solid category management expertise
- You have been responsible in global as well as local marketing roles
- You have strong leadership experience with at least 8 years in people management
- You feel a personal or professional connection to the Jacobs brand as a fan a consumer or through past experience
- You have a proven track record of driving change and growth in fast-paced environment
Nice to have
- Out-of-Home (OoH) experience knowledge of the foodservice or on-the-go coffee sector is a benefit
- Sales experience is a plus ideally youve worked In key account management shoppermarketing or RGM function
Additional Information :
Apply for this position by clicking the Apply now button.
If you have any questions about this role feel free to reach out to Lena Kaufmann ().
Diversity Equity and Inclusion (DE&I) are values we live and embed within our company under the umbrella of TrueYou. We are committed to creating a workplace where everyone feels respected and valued shaped by diversity fairness and a sense of belonging that allows every individual to reach their full potential.
If you have specific needs or require adjustments during the application process please let us know. Were here to support you. DE&I is an integral part of our global sustainability strategy:
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JACOBS DOUWE EGBERTS DE GmbH - Langemarckstrae 16 - 28199 Bremen Germany - Amtsgericht Bremen HRB 30464 Geschftsfhrer: Uschi Wagener Alexander van Gils Michael Baminger Gerald Hammer Suitbert Hellmann Vorsitzender des Aufsichtsrates: Johannes Brands
Folge uns auch auf Linkedin Xing und kununu und erfahre dort mehr ber JDE!
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
