Senior Manager, Media Planning
Senior Manager, Media Planning
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Job Description
KAYAK part of Booking Holdings (NASDAQ: BKNG) is the worlds leading travel search engine. With billions of queries across our platforms we help people find their perfect flight stay rental car and vacation package. Were also transforming business travel with a new corporate travel solution KAYAK for Business.
As an employee of KAYAK you will be part of a travel company that operates a portfolio of global metasearch brands including momondo Cheapflights and HotelsCombined among others. From start-up to industry leader innovation is in our DNA and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.
Were looking for a thoughtful collaborative Senior Manager Media Planning to guide KAYAKs approach to paid media across digital and traditional channels! Youll help shape how and where we communicate with our users developing media plans that match how people interact with us across their daily journeys.
In this role youll lead our media planning strategy blending creativity curiosity and analytical thinking to deliver immediate business results (direct engagement searches) and build lasting brand recognition and loyalty.
Note this role will be required to work from our Coral Gables FL office at least 3 days per week.
In this role you will:
Media Planning & Strategy
- Develop and manage KAYAKs media plans across digital channels (e.g. Meta Google YouTube TikTok Reddit and programmatic) and traditional channels (TV connected TV out-of-home and audio).
- Create clear approaches for using different media channels depending on audience needs the message and the stage in their user journey.
- Translate brand goals into media plans designed for flexibility experimentation and measurement.
- Oversee day-to-day media planning in collaboration with internal teams and external agency partners.
Experimentation & Optimization
- Promote a culture of experimentation regularly exploring new media channels creative approaches ad formats and bidding methods.
- Design experiments and measurement plans (incrementality tests geographic analysis and ad effectiveness studies) that help continually improve performance.
- Regularly review media effectiveness to suggest improvements or adjust budgets for stronger return on investment.
Media Partner Relationships
- Identify build and sustain meaningful relationships with agency partners media platforms and vendors.
- Negotiate media rates and packages to achieve maximum value and stretch our media resources.
- Stay informed about the evolving media landscape to evaluate and propose new opportunities and partnerships.
Cross-team Collaboration
- Collaborate closely with teams across creative brand performance marketing communications public relations and analytics to ensure alignment and strengthen integrated marketing efforts.
- Work closely with brand strategy and media measurement teams to agree upon goals and measure impact in meaningful ways.
Please apply if you have:
Experience in media strategy planning and buying across a mix of digital and traditional media.
- 8 years of proven experience with major digital platforms (such as Meta TikTok Google and programmatic) as well as traditional channels like OOH audio TV or connected TV.
- A drive in fast-paced iterative environments that prioritize learning and improvement.
- Skills with effective negotiation to maximize value in media planning and buying.
- Experience analyzing data developing presentations and brainstorming creative campaign ideasand you enjoy moving comfortably between these activities.
- Understanding how media and creative strategies come togetherbuilding the right message for the right audience and media type.
- You thrive in collaborative settings and can manage competing priorities with clarity and empathy.
Benefits and Perks
- Work from (almost) anywhere
- Focus on mental health and well-being:
- Company-paid therapy sessions through SpringHealth
- Company-paid subscription to HeadSpace
- Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
- No meeting Fridays
- Paid parental leave
- Generous paid vacation time off for your birthday
- Paid volunteer time
- Focus on your career growth:
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
- Travel Discounts
- Employee Resource Groups
- Competitive retirement and health plans
- Free lunch 2 days per week
There are a variety of factors that go into determining a salary range including but not limited to external market benchmark data geographic location and years of experience sought/required. The range for this United States located role is $120000 - 130000.00.
In addition to a competitive base salary roles are eligible for additional compensation and benefits including: annual cash bonus; health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO paid sick leave medical leave bereavement leave floating holidays and paid holidays); and parental leave and benefits.
Inclusion
At KAYAK we want everyone to have the space to grow share ideas and do great work. Thats why were focused on hiring the best talent from all walks of life and experiences supporting them well and making sure no one feels like they have to fit a mold to belong here.
Need an accommodation for the interview application or on the job No problem - just give us a heads-up. Weve got you.
Required Experience:
Senior Manager
Employment Type
Full Time
