Team Leader, Media Specialists (French Services)

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Work at CBC/Radio-Canada

At CBC/Radio-Canada we create content that informs entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values which include creativity integrity inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting ever-changing industry Whether it be in front of the camera on air online or behind the scenes you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

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Role

We are seeking a Media Specialist Team Leader to oversee our dynamic team of specialists. Reporting to the Activation and Engagement Manager you will head up our strategies and operations concerning programmatic Connected TV (CTV) mobile and content marketing. Your leadership is pivotal to guiding the team toward achieving our performance and innovation goals.

Responsibilities:

Planning

• Oversee the development of media strategies aligned with our objectives and key performance indicators (KPI).

• Assist with the annual media investment planning and budget monitoring process.

• Work closely with the media planning team to anticipate resource needs and ensure seamless execution.

• Stay abreast of emerging trends ad formats and new technologies to ensure continuous campaign and process optimization.

Organizing

• Optimally allocate team resources based on project priorities and individual skills.

• Ensure the effective integration of media strategies to maximize campaign performance.

• Structure and optimize team workflows to boost efficiency and collaboration.

• Develop and update campaign tracking and reporting tools.

• Lead regular team meetings to coordinate projects foster knowledge sharing and resolve challenges.

Leading

• Supervise motivate and develop the expertise of the media specialist team fostering a culture of continuous improvement.

• Guide the team in optimizing strategies and performance.

• Represent the team in discussions with other business areas and external partners.

• Participate in strategy and results presentations ensuring clear and impactful communication.

• Establish and maintain strong relationships with internal and external partners.

Monitoring

• Actively monitor campaign performance against established objectives.

• Proactively identify optimization opportunities to meet and exceed objectives.

• Ensure operational excellence in campaign activation optimization and reporting.

• Implement quality control mechanisms for all team deliverables.

• Proactively communicate project progress key milestones and potential obstacles along with team performance successes and challenges to your manager.

Your profile:

• University degree in marketing communications business administration or a related field

• Five (5) or more years relevant experience in marketing including at least one (1) year as a team leader

• Proficiency in programmatic (DSP SSP Ad Exchanges) and Connected TV (CTV)

• Significant experience in media campaign planning buying and optimization

• In-depth understanding of digital advertising ecosystems and industry trends

Required skills:

• Inclusive leadership and team management: Demonstrated ability to motivate and rally teams around a common vision while actively supporting the growth and professional development of each member in a respectful work environment

• Strategic thinking: Skilled in developing effective media strategies in line with business objectives

• Results-oriented: Able to set clear goals track performance and optimize campaigns to maximize outcomes

• Excellent interpersonal skills: Strong track record in building and maintaining positive professional relationships with a proven ability to adapt to diverse audiences and foster a harmonious productive work environment

• Problem solving: Ability to identify challenges analyze complex situations and propose innovative solutions

• Time and priority management: Proven ability to handle multiple projects simultaneously and deliver on time

• Adaptability: Able to embrace change and thrive in a dynamic ever-changing environment

We look forward to working with someone who shares our passion for marketing excellence and wants to make a real difference to Radio-Canadas success.

Work arrangements: This is a hybrid position with a mix of in-office and remote work; arrangements will be discussed with the manager per departmental guidelines. This is a full-time contract position for a period of 12 months.

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest but only candidates selected for an interview will be contacted.

As part of our recruitment process candidates who advance to the next

step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our countrys diversity. Thats because we can only create and tell the stories that connect Canadians by having a workforce that mirrors the ever-changing makeup of our country. Thats why we as an employer value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued but also extend to and pervade all the services we provide as Canadas public broadcaster. For more information visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process please inform us as soon as possible by sending an e-mail to .

You are invited to consult and familiarize yourself with our Code of Conduct which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee it will be important to inform us as quickly as possible of any situation that because of your hiring constitutes or could appear to constitute a conflict of interest.

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