Digital Category Experience Lead

Title: Digital Category Experience Lead

Location: Atlanta GA - Onsite 3 times a week

Contract

Job Description:

Responsibilities:

• Responsible for exceeding the business goals (eSales & related) for the assigned Merchandising Category.
• Analyze digital & omni-channel opportunities through the eyes of the B2B customer develop and execute digital merchandising strategies including buying experience online assortment pricing availability & delivery.
• Analyze category performance drive actions and develop levers to improve performance
• Build BIC omni-channel category GTM & experience plans including those for:
• Online Product & presentation (assortment brands quality etc.)
• Placement (availability & delivery experience online)
• Digital & Omni-Channel Experience (Catalog Taxonomy Search category specific features & functionalities) Price & Promotion
• Partner with Category Manager to align above omni-channel plans to overall category strategy
• In collaboration with the product team lead the development of category-specific features to focus on improving traffic conversion and sales
• Recommend online merchandise assortments by category and continually evaluate analyze and adjust assortments based on performance and sales trends
• Analyze forecast and interpret market and consumer trends for online implications in partnership with other teams including product inventory planning and others
• Conduct regular digital merchandising reviews of competitive websites to understand their merchandising and promotional strategies to inform our approach specifically B2B.
• Work with the digital analytics team to analyze overall KPIs promotion performance and market analysis as they pertain to specific business area and react accordingly. Provide recommendations on future assortments promotions and navigation based on past performance and industry insight.
• Work with the on-site search catalog and engineering teams to monitor and manage search facets and attribution to ensure relevant results.
• Participate in the product lifecycle planning with the eCommerce team and ensure that all teams are aligned with the business strategy and approaches the business from a customer-centric perspective.
• Promotional execution identifying and developing solid product content optimizing online navigation and maintaining clean well merchandised category pages
• Provide recommendations to cross functional teams based on customer feedback and known issues to improve functionality
• Maintain knowledge of current systems applications functionality competitive landscape and digital innovations
• Develop and enhancement subject matter expertise of the brands product lines and customers served through our automotive eCommerce sites.

Qualifications & Experiences:

• 5 years of relevant digital & eCommerce experience with 2 years B2B eCommerce. Automotive or Industrial B2B eCommerce & industry experience is preferred; however exceptions may be considered
• Bachelors degree in Business Marketing or other relevant field or an equivalent combination of education and work related experience
• Demonstrated ability to meet commitments build consensus negotiate resolutions and garner respect from other teams
• Strong interpersonal skills with the ability to facilitate and work internally across all teams as well as externally with partners and vendors
• Active listening superior written and oral communication skills
• Effective verbal and written communication skills for interaction with internal stakeholders vendors senior management and staff
• Superior problem-solving skills prioritization project management multitasking focus on detail and comfortable taking ownership of assigned tasks
• Background in or passion for user experience and human-centered design a plus.
• Experience with Digital Analytics and/or Business Intelligence Reporting tools (Google/Adobe Analytics PowerBI) and ability to analyze and gather insights from large data sets

Key skills: Digital & Omni-Channel B2B eCommerce eSales Digital Analytics