Senior Marketing Manager

Whats in it for you 

As a Senior Marketing Manager you will own implement and deliver marketing plans that drive the commercial success of our products and funds. Your focus will be on driving awareness and demand generation to increase the lifetime value of our existing clients and investors as well as attracting new ones. This role involves end-to-end execution of marketing campaigns including digital marketing media buying content creation channel strategy events and implementation. To excel in this role you need to deliver long-term innovative timely and impactful campaigns while being able to pivot in response to a dynamic market environment. This is an exciting opportunity for someone to work across our core business and help drive our strong intended business growth opportunity.  

What will you be doing 

• Shape and deliver go-to-market plans that in line with business objectives.
• Utilise storytelling marketing to bring the investment story to life.
• Launch new products and funds through compelling marketing campaigns.
• Maintain accurate fund & product information across all channels and use organic and paid search strategies to stay visible.
• Craft and refine messaging that resonates with our audience highlighting key differentiators.
• Conduct thorough market analysis including competitor research and customer insights to inform marketing strategies.
• Work closely with product management investment sales content and events to ensure cohesive launch campaigns and fund updates.
• Create high-impact marketing materials tailored to different customer segments.
• Develop initiatives to drive customer education and engagement including webinars and workshops.
• Implement marketing efforts for new partnership opportunities.
• Analyse the effectiveness of marketing campaigns and product launches providing regular reports and insights.
• Owner of product online presence & updates supported by Google Analytics and market insights. Maximise engagement with our digital team to support online visibility including paid advertising SEO and content.
• Demonstrate marketing effectiveness through ROI and KPIs including budget management.
• Provide visibility of marketing initiatives to relevant stakeholders across the business.
• Leverage data analytics to help shape marketing approach.
• Lead a marketing manager to cultivate a dynamic accountable culture.
• Work closely with marketing team to stay up to date with other marketing campaigns and activity happening and help across these projects when/if resource is required.

We operate in a highly regulated environment so its important that this person can produce high quality content within the financial promotion rules.

Qualifications :

Ideally youll have: 

Retail or Institutional market knowledge.

People management experience 

Excellent Stakeholder management 

A high attention to detail.

Excellent written and verbal communication skills.

Customer & data obsessed and like to get under the skin of how our clients think.

Bold and not afraid to test and learn and innovate.

We encourage you to apply even if you dont tick every box. Whats the worst that can happen 

This role will evolve as we grow and develop. So if you are looking for a challenge in a fast paced and dynamic business we can deliver on that. 

Additional Information :

What we offer

A competitive salary bonus pension and share incentive plan 
Untracked holiday 
Hybrid working most of our people spend 3 days a week in the office 
Anchor (our wellness hub) which includes Headspace one to one coaching through Wellness Cloud Digital GP Shout & more 
Up to 6 months paid parental leave regardless of gender 
Life insurance critical illness cover and income protection 
Private medical insurance for you and your family 
Electric vehicle leasing 

Our Values 
At our core we believe that how a company behaves is just as important as what it does. Thats why we chose to become an accredited B Corp (the equivalent of a Fairtrade coffee stamp but for companies) and to change our Articles of Association so that the interests all our stakeholders employees customers communities environment and shareholders are considered in every decision we make. 

We are committed to building a workplace where diversity is valued and inclusion is a priority. By providing equal opportunities for growth and development we embrace and celebrate all races genders religions sexual orientations ages disabilities and socio-economic backgrounds. We believe teams achieve their best when every member feels safe respected and empowered to be their authentic selves.

Were proud to be disability confident and are committed to supporting candidates with a disability including neurodiversity and mental health conditions throughout the recruitment process. Applicants are welcome to opt-in to the disability confident scheme as part of our application process. If you require any adjustments to the interview process well be happy to accommodate where possible.

Remote Work :

No

Employment Type :

Full-time