Senior Manager, CRM (Remote)

The Forbes Advisor CRM team is on a mission to become a strategic and revenue-generating powerhouse. Were looking for someone who can be a Lifecycle thought leader for the Home SMB and Health verticals. In a nutshell this role will develop strategic plans for these verticals is a creative marketer strong in executing campaigns and has superb analytical experience. 

This individual is a strong communicator and collaborator. They will work across multiple departments including product the general manager of the vertical analytics partnership and more. Bringing their vision and strategy to life via emails and SMS campaigns. This individual will help achieve specific revenue goals for their verticals bringing a whole suite of new campaigns to life. 

Some key attributes we are looking for - someone who brings new ideas to the table isnt afraid to test and learn (even if that means test and fail) a strong collaborator and the ability to stay organized by prioritizing the most impactful work.

We are looking for someone passionate about leading and growing team members as this role has one direct report. This role will report to the Senior Director CRM. 

Responsibilities:

• Strategy & Planning: 
  • Independently develop and implement comprehensive lifecycle strategies for the Home SMB and Health verticals ensuring alignment with business objectives 
  • Proactively share new ideas and campaign recommendations for email & SMS focusing on growing lifetime value upselling to existing customers or cross-selling new products and services 
  • Collaborate with the larger CRM team on bringing the test & learn roadmap to life
  • Segmentation & strategy expert (this role knows the end-to-end customer experience for these verticals across all channels) 
• Creativity: 
  • Develop copy documents for new campaign ideas in partnership with our editorial team
  • Develop email visuals using our customer engagement platform in partnership with our design team 
  • Stays up to date on email & SMS trends and competitors 
• Execution: 
  • Develop realistic project timelines for campaign execution and communicate those with stakeholders 
  • Work with product/engineering for new data schema needs to bring campaigns to life 
  • Can build email & SMS journeys audience segments and messaging templates within our customer engagement platform 
• Analysis:
  • Responsible for achieving vertical-specific revenue & performance goals outlined with the CRM department leader 
  • Optimizes their existing campaigns to achieve goal KPIs and above benchmark expectations 
  • Can independently pull their reporting with our customer engagement platform and Tableau
  • Shares campaign-specific insights & trends regularly (test performed weekly/monthly changes in performance) 

Qualifications:

• 3-5 years of Lifecycle/CRM experience 
• Strong leadership skills (this role has one direct report) 
• Thrives collaborating across other departments and building relationships with key stakeholders
• Nice to have: experience with Iterable Braze or equivalent platform 
• Nice to have: experience in an industry similar to our Home category 

Benefits: 

• Competitive compensation package
• Ability to work remotely
• Unlimited PTO
• Every third Friday of the month off
• Winter break closure; the week between Christmas and New Years
• Home office setup
• Wellness reimbursement

Additional Information :

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

#LI-REMOTE #LI-NM1

Remote Work :

Yes

Employment Type :

Full-time