Retention Marketing Specialist
Retention Marketing Specialist
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Job Description
QVC Group brings innovative products compelling content and unforgettable moments to millions of shoppers worldwide via social platforms streaming apps ecommerce sites and TV channels making every screena doorway to discovery delight and community.
The Opportunity
We are looking for a dynamic Retention Marketing Specialist to join our Retention Marketing team in Brugherio (MB) for a permanent full- time role.
In this role you will help build a healthy customer base by defining and implementing all customer communication strategies both for engaging our customers and targeted retention projects throughout the entire customer lifecycle.
Who We Are
QVC empowers shoppers with knowledge and shares insights in a lively engaging way. We offer an ever-changing collection of familiar brands and fresh new products from home and fashion to beauty and electronics and we connect shoppers to interesting personalities engaging stories and award-winning customer service. Worldwide QVC reaches more than 200 million homes via our 15 broadcast networks and reaches millions more via multiple streaming services websites mobile apps and social pages. In 2023 QVC International served more than 4 million customers and has more than 6500 team members in the U.K. Germany Japan Italy Poland and China.
Your Impact
Reporting to the Retention Marketing Supervisor you will:
Develop plan and implement CRM Initiatives for multi-channel campaigns (email SMS DM) in Home Kitchen Fashion and Beauty sectors including promotional vouchers.
Enhance customer segmentation with tailored and personalized content collaborating with creative teams to develop briefs for copywriters designers and photographers
Deploy innovative strategies with A/B testing to deliver the best content
Design and implement automated workflows using flowchart methods for trigger-based email strategies.
Manage initiatives for lead generation and consent collection ensuring GDPR compliance.
Develop new campaign opportunities in the assigned channels guided by insights of completed campaigns.
Conduct in-depth analyses on key metrics (i.e. OR CTR AOV web sales incremental sales ROI and voucher redemption).
Collaborate with QVC vendors developing tailored contact plans e sharing ex post analysis.
What You Bring
Proven experience with Retention Marketing Tools (e.g. Campaign Management Tools Marketing Automation platform Machine Learning Splio...)
Degree in Economics Marketing or equivalent.
At least 3 years of experience in customer multi-channel marketing.
Experience related to customer base lifecycle including retention prevention etc.
Fluent in written and spoken English.
Strong ability to interpret data and perform analyses to lead strategic decisions (Tableau Adobe).
Sense of creativity and curiosity for exploring and understanding new ideas for CRM proposals.
What we offer
Competitive salary .
Internal Caf & Canteen service every day.
Corporate benefits & Corporate Wellness.
Hybrid work.
Volunteering initiatives and activities funded by the company.
INDIT
#LI-Hybrid
#LI-DM1
If you enjoy being a part of a team creating experiences and delighting customers youll love it here. If youre excited about retail media social live streaming technology customer service design and more youll find amazing projects to work on.If you want to grow professionally and learn every day youll thrive with us. If you appreciate a company committed to inclusion and belonging for all youll be amazed at whats available for our team members. We offer a comprehensive Total Rewards package including competitive compensation paid time off employee assistance program parental leave paid volunteer hours company discounts and much more. Best of all working with QVC Group means friendly teams ambitious projects and fast-moving careers!
For QVC Group our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress Act With Empathy Be Brave Embrace the Future and Do Whats Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal state and local laws and regulations. As an equal opportunity employer QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout please contact us at for assistance. QVC UK is a Disability Confident employer and operates a Guaranteed Interview Scheme. For any UK based roles - if youd like to be considered under this scheme please indicate this on the application form.
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Required Experience:
Unclear Seniority
Employment Type
Full-Time
