Manager, Social & Community Marketing - Sports
Manager, Social & Community Marketing - Sports
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$ 91100 - 134840
1 Vacancy
Job Description
Who We Are
2K is headquartered in Novato California and is a wholly owned label of Take-Two Interactive Software Inc. (NASDAQ: TTWO). Founded in 2005 2K Games is a global video game company publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2Ks portfolio of world-class games across multiple platforms include Visual Concepts Firaxis Hangar 13 CatDaddy Cloud Chamber 31st Union HB Studios and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in todays most popular gaming genres including sports shooters action role-playing strategy casual and family entertainment.
Our team of engineers marketers artists writers data scientists producers thinkers and doers are the professional publishing stewards of 2Ks portfolio currently includes several AAA sports and entertainment brands including global powerhouse NBA 2K renowned BioShock Borderlands Mafia Sid Meiers Civilization and XCOM brands; popular WWE 2K and WWE SuperCard franchises TopSpin 2K25 as well as the critically and commercially acclaimed PGA TOUR 2K.
At 2K we pride ourselves on creating an inclusive work environment which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions even if they dont meet every requirement for the role. If youre interested in the job and think you have what it takes to work at 2K we encourage you to apply!
What We Need
The PGA TOUR 2K25 Integrated Marketing team is looking for a Manager Social & Community Marketing. We are responsible for building data-driven marketing strategies that reach and engage fans with value-rich experiences that drive revenue growth brand health and loyalty. We aim to connect fans around the world to the most engaging golf platform: our franchise.
As a Manager Social & Community Marketing you will be responsible for the day-to-day management of organic social channels working with internal and external teams of designers and writers. You will lead creative development and oversee publishing strategies for existing and emerging channels through which we will grow our communities.
To be successful in this role you will need to collaborate with the broader Integrated Marketing team to understand business priorities and program content to serve our community. Youll need to be in tune with whats trending and understand how/when it translates to our sport and our platforms. You will have a holistic vision around how we serve our most engaged fans while balancing the needs of the business. Excellent judgement clear and concise communication tuned in to the cultural zeitgeist sharp copy-writing skills and an authentic love for sports and gaming will drive continued success in this role.
What You Will Do
Create and implement the channel strategies for PGA TOUR 2K25 social accounts engaging with our communities while highlighting critical business priorities.
Cultivate cross-functional relationships across Creative Partnerships and Customer Service to obtain critical messages and assets for our publishing calendar.
Collaborate with Product teams to promote in-game events and features on our channels in social-native formats.
Engrain yourself in our game and within the communities that play it serving as the conduit between players and our development studio.
Ideate and create content with a strong personality using creative approaches to format structure and present concepts.
Be experimental with content take smart risks with what you create be ambitious and original while staying within the guardrails of our brands and IP/Licensed partners. Scale one-off hits into repeatables series for our brand.
Utilize social listening and analytics tools to report on performance and inform new opportunities.
Stay on top of trends and timely events to seize on reactive opportunities for our community.
In partnership with Creative teams review edit and approve preliminary and final treatments selects or graphics for social channels.
Maintain our social content calendar.
Prepare and post content on all platforms in an accurate timely manner.
Respond to comments from the community identifying unique opportunities to elevate community engagement or work with Customer Service to escalate issues when necessary.
What Will Make You A Great Fit
Community Management: You love interacting with audiences online developing relationships and inside jokes. You are strategic with who when and what you respond to. You love building online communities and being a part of them.
Creative Instincts: Youre a creative visionary constantly thinking of new ideas for posts. You are constantly looking for new ways to delight and inspire a global audience and have a proven track record of creating content that gets tagged shared and talked about.
Attention to Detail: You have strong attention to detail from writing to making last-minute changes in a content calendar and can handle several projects at a time with this level of detail.
Creative Writing Skills: Our community are highly engaged groups of people from all walks of life. We need to find ways to dial in our voice to remain relevant to core audiences while broadening our tone to keep the breadth of other audiences in mind.
Deep Understanding of Social Platforms: You know what file formats are needed and how to optimize for engagement. You strive for high quality and are interested in asset performance and the future of our brand channels roles within each platform.
Ability to Be Nimble: Youre nimble and dont get stressed by last minute priority changes or asks. You understand that this role is public-facing and with that sometimes comes input or feedback from multiple stakeholders. You can interact with and influence stakeholders and adapt quickly to new approaches without losing sight of key priorities.
Qualifications
3-5 years of experience at a gaming sports consumer technology or media platform driving social media and community marketing.
Extensive knowledge or interest in sports verticals.
Passion for finding and telling unique stories about online communities
Deep understanding of social media performance listening intelligence and reporting.
Familiarity with PC & console gaming marketing (PlayStation Xbox. Steam) a plus..
Basic proficiency using image and video editing software.
As an equal opportunity employer we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform their essential job functions and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing only use accounts.
The pay range for this position in California at the start of employment is expected to be between $91100 and $134840 per Year. However base pay offered is based on market location and may vary further depending on individualized factors for job candidates such as job-related knowledge skills experience and other objective business considerations. Subject to those same considerations the total compensation package for this position may also include other elements including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular full-time employees are also eligible for a range of benefits at the Company including: medical dental vision and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Companys discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.
#LI-Hybrid
Required Experience:
Manager
Employment Type
Full Time
