Associate Director, Analytics
Associate Director, Analytics
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$ 125000 - 145000
1 Vacancy
Job Description
Job Description
We are currently seeking an Associate Director Digital Analytics to help develop and lead our Digital Analytics Department. The ideal candidate will have a thorough understanding of digital metrics; both from a brand and direct response perspective as well as a track record of successfully building analytic approaches across a broad mix of digital clients. A major responsibility of this role will be to build the Horizon Media approach and infrastructure for digital analytics on existing clients as well as provide measurement guidance on all new business pitches. This is a unique opportunity for motivated individuals to help drive innovation and thought leadership throughout a vibrant and dynamic organization.
Main Duties and Responsibilities
10% -Help build the team to develop clear and concise dashboarding that will deliver information in an intelligent and digestible manner.
20% - Work closely across the media planning and brand strategy teams to develop KPIs and reporting methodologies / approaches that match back to campaign and brand goals and to communicate that based on client needs.
20% - Must be able to peel through the layers of reported data disregarding the unnecessary and deliver analysis and insight in a constructive and concise manner both internal and external client constituents.
50% - Must be able to manage client expectations successfully throughout multiple engagement
Supervisory Responsibilities
Manage and mentor the Digital Analytics team.
Knowledge and Skills Required
Key Behavioral Competencies:
Strong analytical skills are required including the ability to analyze raw data draw conclusions and summarize actionable recommendations and their forecasted outcomes/implications.
Thought leadership on all aspects of digital advertising digital media strategy and standard media measurement
Excellent verbal and written communication skills with ability to convey and package technical findings in laymans terms
Prior experience building teams and managing training and mentoring junior staff on all aspects of digital analytics / measurements and recommendations
Expert knowledge of DoubleClick/DART MediaMind Omniture and Google Analytics
Exposure to mobile social tablet measurement approaches as well as understanding of role of multi-touch attribution in media evaluation
Proven track record identifying on-going opportunities to productize revenue generating analytic solutions and sell into internal and external clients
Experience building customized multi-channel attribution models either internally built or leveraging leading platforms (VisualIQ Adometry Convertro C3)
Expertise in Microsoft Excel and Powerpoint
Experience managing and coordinating efforts across various teams/offices
Deep Sr. Level Relationships with qualitative digital metric companies preferred (Vizu Dynamic Logic ComScore Dimestore Symphony IRI)
6-7 years relevant experience
Certificates licenses and registrations
N/A
Physical Activity and Work Environment
N/A
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The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities duties and skills required of personnel so classified. Furthermore they do not establish a contract for employment and are subject to change at the discretion of the employer.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories consistent with legal requirements.
Salary Range
$125000.00 - $145000.00A successful applicants actual base salary may vary based on factors such as individuals skill sets experience training education licensure/certifications and qualifications for the role. As an organization we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage life and disability insurance retirement savings plans company paid holidays and unlimited paid time off (PTO) mental health and wellness resources pet insurance childcare resources identity theft insurance fertility assistance programs and fitness reimbursement.
Required Experience:
Director
Employment Type
Full-Time
