Programmatic Specialist, CTV and Mobile (French Services) (Telework/Hybrid)

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Work at CBC/Radio-Canada

At CBC/Radio-Canada we create content that informs entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values which include creativity integrity inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting ever-changing industry Whether it be in front of the camera on air online or behind the scenes you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:

Role

As our Programmatic Specialist Connected TV (CTV) and Mobile youll be central to our marketing strategies across the rapidly evolving CTV and mobile platforms. Youll drive our efforts to maximize subscriber acquisition and engagement for Radio-Canada products including our portfolio of over 40 newsletters and three mobile apps. From strategic planning and campaign optimization to data analysis and expert consultation your deep understanding of industry trends will keep our teams at the forefront of innovation.

Responsibilities:

Planning

• Develop and document marketing strategies for connected TV (CTV FAST channels OTT) and mobile to achieve acquisition and engagement goals.

• Draft media plans derived from the connected TV mobile app and newsletter portfolio strategies.

• Continuously monitor new trends emerging advertising formats targeting and tracking technologies and best practices in the CTV and mobile spaces.

• Define and activate marketing tactics within the user journey to maximize the impact of every touchpoint.

• Identify and recommend the best advertising platforms and audience segments to meet objectives across various media ecosystems.

Organizing

• Create and maintain best practice guides campaign templates and training documents to enhance the expertise of in-house teams including the media planning team.

• Set up campaign structures in advertising platforms (e.g. DV360 Google Ads Apple Ads) ensuring CM360 tracking is correctly implemented for accurate performance measurement where applicable.

• Work closely with the digital editorial and distribution teams to ensure that enterprise strategies for mobile platforms and connected TVs seamlessly align with our overall objectives.

• Monitor budgets for CTV and mobile campaigns ensuring optimal investment allocation and continuous optimization.

Leading

• Configure and launch digital campaigns on advertising platforms according to established media plans.

• Act as the primary point of contact and expert adviser for all questions related to connected TVs mobile apps and paid tactics for acquiring new newsletter subscribers.

• Proactively share emerging trends analysis and key learnings with all relevant teams through presentations or internal communications.

Monitoring

• Track campaigns daily based on key performance indicators (KPIs).

• Actively optimize campaigns to achieve objectives.

• Manage campaign budgets and ensure an optimal pace of delivery to stay within allocated funds.

• Deeply analyze campaign data to extract relevant insights. Produce clear performance reports conduct post-campaign reviews and make informed recommendations for future initiatives.

Your profile:

• Bachelors degree or substantial equivalent experience in digital marketing advertising communications or a related field

• Minimum three (3) to five (5) years relevant experience in programmatic advertising with demonstrated specialization in mobile and/or connected TV platforms

• Excellent knowledge of one or more programmatic buying platforms (DSPs); proficiency in Display & Video 360 (DV360) essential

• Hands-on experience with an ad server ideally Campaign Manager 360 (CM360)

• Strong understanding of the CTV/OTT advertising ecosystem

• Excellent French proficiency and a good understanding of English spoken and written

Required skills:

• Strategic and Analytical Mindset: Ability to translate business objectives into measurable campaign strategies and interpret complex data to draw clear conclusions

• Excellent Simplification Skills: Ability to present technical concepts simply and convincingly to varied audiences

• Organization and Diligence: Strong ability to manage multiple projects simultaneously on time and on budget

• Curiosity and Proactivity: A constant desire to learn test and stay up to date in a rapidly evolving sector

• Collaboration and Team Focus: Strong ability to work cross-functionally with multiple stakeholders

We look forward to working with someone who shares our passion for marketing excellence and wants to make a real difference to Radio-Canadas success.

Work arrangements: This is a hybrid position with a mix of in-office and remote work; arrangements will be discussed with the Manager per departmental is a full-time contract position for a period of 12 months.

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest but only candidates selected for an interview will be contacted.

As part of our recruitment process candidates who advance to the next

step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our countrys diversity. Thats because we can only create and tell the stories that connect Canadians by having a workforce that mirrors the ever-changing makeup of our country. Thats why we as an employer value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued but also extend to and pervade all the services we provide as Canadas public broadcaster. For more information visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process please inform us as soon as possible by sending an e-mail to .

You are invited to consult and familiarize yourself with our Code of Conduct which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee it will be important to inform us as quickly as possible of any situation that because of your hiring constitutes or could appear to constitute a conflict of interest.

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