Marketing Technology Manager - CRM Systems
Marketing Technology Manager - CRM Systems
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Salary Not Disclosed
1 Vacancy
Job Description
Our client is a leading professional services organization and we have partnered with them on a search for a Marketing Technology Manager to lead the strategy development and ongoing optimization of its marketing systems.
This leadership role plays a crucial part in enhancing marketing operations improving data quality and enabling more strategic data-informed decisions across business development initiatives.
The Role
This person will manage a small team responsible for CRM data integrations and reporting working closely with developers and cross-functional stakeholders. The right candidate will be hands-on systems-savvy and focused on leveraging tools like Power BI to drive actionable insights. This is an opportunity to evolve the marketing tech stack own the CRM roadmap and elevate how the firm connects with its clients and prospects.
Key Responsibilities
Serve as the primary owner of the CRM platform overseeing functionality enhancements and end-user support
Lead a team of CRM coordinators and specialists focused on data integrity reporting and platform administration
Define and implement a long-term data strategy to support firm-wide marketing and business development goals
Drive integration between CRM and tools such as email marketing event platforms and analytics dashboards
Champion quality control processes data cleaning and reporting improvements using tools like Power BI
Collaborate with digital marketing leadership to align systems resources and strategic priorities
Manage workflows prioritize enhancement requests and use project tools (e.g. Asana) to streamline execution
Qualifications
Bachelors degree required
7 years of experience in marketing technology or CRM systems including 3 years of CRM administration
Proven team management experience
Strong grasp of CRM platforms (experience in a professional services or B2B environment preferred)
Familiarity with marketing systems integrations and business intelligence tools
Required Experience:
Manager
Employment Type
Full Time
