Sr. Manager, Growth Marketing

About Us:

At Beanfield were not just building networks; were building communities. Proudly Canadian and locally operated weve spent over 35 years growing a fibre-optic network that connects people and possibilities across Toronto Montreal and Vancouver. From our beginnings in Liberty Village weve always challenged the status quo believing that everyone deserves fast reliable internet regardless of geography or legacy limitations.We are Challengers driven by relentless curiosity and a bold spirit to do things differently.

With a fully in-house operation from construction to support we take pride in working together to create meaningful connections.We are United collaborating across departments and cities to deliver the best service possible to the communities we serve.

Most importantlyWe Careabout our customers our colleagues and the neighbourhoods we call home. Whether through thoughtful service community engagement or simply supporting one another our values guide everything we do.

Join us in shaping the future of connectivity together.

Position Summary:

Were looking for a Sr. Manager Growth Marketing to join our growing team! This role is responsible for building and executing marketing strategies aimed at driving subscriber growth and revenue. The Sr Manager manages campaigns oversees budgets analyzes market data and performance data leads a small team of marketing professionals and leads cross-functional initiatives across departments. At Beanfield we strive to be challenges; the ideal candidate will come up with creative solutions to help us grow and change the way Canadians connect.

Roles & Responsibilities:

• Develop and execute comprehensive growth marketing strategies across direct digital and mass media channels aligning with business objectives and revenue targets.
• Lead the end-to-end campaign lifecycle from ideation and planning to execution optimization and reporting ensuring strong ROI.
• Drive digital agency relationships and performance overseeing strategy budget allocation and campaign effectiveness for all digital marketing efforts.
• Act as a key strategic partner to Commercial and Residential sales teams developing marketing programs that support their goals and drive customer acquisition and retention.
• Identify champion and drive strategic marketing initiatives to accelerate growth improve customer lifetime value and enhance brand presence.
• Lead and foster collaboration on cross-functional marketing initiatives working closely with product sales customer success and creative teams to achieve shared goals.
• Oversee the successful project management of New Product Introductions (NPIs) from a marketing perspective ensuring seamless launch and market adoption.
• Utilize data and analytics to monitor campaign performance identify trends and derive actionable insights for continuous improvement and optimization.
• Manage and optimize marketing budgets ensuring efficient allocation of resources and maximizing return on investment.
• Stay abreast of industry trends emerging technologies and best practices in growth marketing digital advertising and customer acquisition.

Skills & Qualifications:

• Undergraduate degree in business commerce or a related field
• Experience in B2C Marketing; B2B an asset
• Minimum of 5 years of experience in marketing with at least 3-5 years in a growth marketing or similar leadership role
• Proven track record of developing and executing successful growth strategies that drive measurable results (e.g. customer acquisition engagement retention)
• Strong analytical skills with the ability to interpret data identify trends and make data-driven decisions
• Expertise in various growth channels and tactics including but not limited to digital marketing (SEO SEM social media email) content marketing and A/B testing
• Proficiency with marketing automation platforms CRM systems and analytics tools (e.g. Google Analytics)
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams
• Demonstrated ability to lead and mentor a team
• Strategic thinker with a strong understanding of market trends and consumer behaviour
• Ability to work in a fast-paced and dynamic environment

Whats in it for you

• Competitive base salary plus bonus based on company and individual performance.
• Permanent full-time position.
• A comprehensive group insurance plan - medical dental vision care with health and lifestyle spending accounts.
• A fantastic parental leave top-up program.
• Support for professional and career development.

At Beanfield we are proud to be an equal-opportunity employer.

We are committed to fostering a diverse and inclusive workplace where all qualified applicants are considered for employment without regard to race colour religion gender gender identity or expression sexual orientation national origin genetics disability age or any other protected status. Beanfield is dedicated to providing access equal opportunity and reasonable accommodation for individuals with disabilities in all aspects of employment as well as in our services programs and activities. If you require accommodation during the application or interview process please contact us at.

Please note that candidates must be legally eligible to work in Canada at this time. We regret that Beanfield is unable to sponsor employment Visas.

Please note that all communication regarding recruitment and hiring at Beanfield will come exclusively from email addresses ending in@. We urge candidates to be cautious of any unsolicited messages or offers and to remain vigilant against phishing attempts.