- Develop and execute the influencer marketing strategy across multiple platforms (Instagram TikTok Youtube etc) aligned with the zooplus goals and pet community interests
- Identify recruit and manage relationships with influencers and agencies ranging from micro to macro: whilst driving brand awareness and overall conversion
- Lead end-to-end management of campaigns including briefing optimisation and ensuring ROI driven initiatives
- Collaborate cross functionally with local and international teams to ensure influencer marketing is solidly integrated into the broader marketing objectives.
- Monitor performance analyse KPIs and generate insights into your markets and use date to scale influencer marketing to other markets.
Qualifications :
- 3 years of experience in influencer marketing across platforms (Instagram TikTok YouTube) ideally in e-commerce or pet-related sectors
- Strong track record in managing influencer campaigns end-to-end from recruitment to ROI analysis
- Skilled in identifying and managing relationships with influencers and agencies (micro to macro)
- Data-driven with experience analyzing KPIs to scale and optimize performance across markets
- Excellent cross-functional collaboration skills with the ability to align campaigns to broader marketing goals
- Strong communication and project management abilities; fluent in English (additional languages a plus)
Additional Information :
With more than 1000 passionate professionals located across 6 European offices we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup: 60% in-office 40% remote collaborating with colleagues across locations.
Our benefits:
20% discount in our zooplus shop
Internal and external training
Team events
#LI-Hybrid
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zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
Remote Work :
No
Employment Type :
Full-time