Associate Consumer Insights Manager
Associate Consumer Insights Manager
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1 Vacancy
Job Description
Were searching for a smart and hungry Associate Consumer Insights Manager. This important role will shape our approach to launching new products and expanding our brands presence within the creative project making category. You will execute Cricuts research agenda transforming consumer excitement and needs into marketing strategies new product concepts and improved consumer experiences. Collaborating closely with product and marketing managers you will design gather and analyze research data translating insights into marketing product and experience strategies.
The range of studies youll work on spans the gamut from brand awareness/equity/health trackers NPS tracking studies price optimization studies positioning and/or targeting studies consumer segmentation attitudes and usage studies and concept and campaign testing to syndicated data analysis. The ideal candidate will have experience conducting qualitative research including IDIs online bulletin boards focus groups and ethnographies.
Responsibilities:
- Design and execute adhoc research projects quant or qual from start to finish including refining and clarifying stakeholder research requests designing studies developing questionnaires or discussion guides programming surveys or screeners fielding surveys or recruiting for qualitative studies using internal or third-party sample analyzing data creating final reports and aligning teams on recommendations
- Analyze large survey-based datasets (including syndicated datasets) and conduct higher-level analysis including driver analysis
- Conduct qualitative research including IDIs online bulletin boards focus groups and ethnographies
- Provide design execution and analysis support to research projects your Consumer Insights teammates are leading
- Assist in maintaining and evolving tracker studies such as brand health or NPS
- Develop expertise in our existing body of research extracting key learnings to answer questions and ensure new studies speak to existing insights
- Employ team industry and research-on-research best practices in your work
- Ensure stakeholder buy-in taking care that stakeholders have a stake in digest and know how to apply research findings
- Partner with cross-functional teams using insights to drive alignment action and win-win outcomes
- This is a hands-on role with potential to manage vendors
Qualifications :
- 5 years of consumer insights experience in a corporate matrix-like environment ideally on the research supplier side
- Deep experience designing and executing quantitative or qualitative research studies from start to finish
- Experience designing maintaining and evolving tracker studies
- Experience analyzing large survey-based datasets and conducting analysis using SPSS
- Skilled at insight generation and synthesis across studies
- Knowledge of and adherence to research best practices
- Detail-oriented; ensures reporting is accurate and put into the right context
- Strong project management skills; ability to juggle multiple projects at one time and self-prioritize workload
- Excellent communicator and cross-functional relationship builder
- Team player who prioritizes team and business needs
- Exceptional self-management skills and high EQ
- Entrepreneurial spirit with passion for process improvement
- Experience managing vendors a plus
- Bachelors degree preferably in the social sciences; advanced degree is a plus
Additional Information :
Compensation Range: $80k-$138k
A Quick Note Before You Apply
Cricut is in a powerful chapter of transformation. Were evolving fastrefining our strategy growing our teams and raising the bar across the board. This is an incredible opportunity for the right kind of personbut its not for everyone.
Were looking for A-playerspeople who dont just meet expectations but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum keep reading.
Heres what makes someone a great fit for this role (and for this moment at Cricut):
You have a bias for urgency.
You dont wait for perfect clarity to take actionyou start learn and adjust. You believe that speed matters especially when paired with thoughtfulness. You ask: What can move forward today and push past inertia.
You set high standardsespecially for yourself.
Youre proud of your work and protective of your reputation. You take ownership deliver quality and dont cut corners. You hold yourself accountable without waiting to be asked.
You stay focused when things are moving fast.
You can identify what really matters and dont get distracted by noise. You prioritize well and manage your time wisely.
You collaborate like a pro.
You elevate the people around you communicate clearly and give thoughtful feedback. Youre low ego high outputand your team loves working with you.
What to Do Next:
Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways include that information too. You can be sure that Cricut is an employer who values individuality equality and diversity so tell us what youre all about. If you are a Maker or a DIY enthusiast whether you think you are a good one or not we would love to hear about it when you send us your information!
At Cricut we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race color religion sex sexual identity gender identity marital status veteran status nationality citizenship age disability medical condition pregnancy or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
