Director of Marketing Communications
Director of Marketing Communications
Posted on :
16-07-2025
Employer Active
1 Vacancy
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Job Description
The position is responsible for implementing an effective web marketing and communication strategy at hotel level in order to drive online traffic and maximize online distribution channel through online marketing channels include SEO PPC display advertising social media and email marketing.
Hotel Audit and Reporting:
- Regularly audit the hotels Digital Marketing strategy
- Manage hotels KPI and analyze hotels online production
- Set up action plan to optimize hotels online performance from 6/10 upon start of duty to reach 9/10 within probationary period
- Provide ongoing campaign performance reports including ROI analysis and detailed measurement of any digital marketing campaign/action implemented
- Create and share detailed hotels monthly report on overall web results
- Review new technologies and keep the hotel at the forefront of developments in digital marketing
- Evaluating market conditions and competitor data online
- Call a separate weekly meeting with HODS from Revenue Business Development Wine & Dine Marketing Communications SO WELL Rooms and Hotel Manager.
- Attend weekly REVMAX Wine & Dine meetings and other ad hoc meetings as required.
Content Management and Commercial Animation
Direct websites:
- Hotel Factsheet on and : Review on a regular basis hotels description pictures and video to improve SEO performance and make sure content optimized.
Indirect websites:
- Review hotels exposure on indirect website (text jpeg ranking) and make sure content is optimized.
Hotels Micro-website
- Audit and review micro-website
- Ensure content is updated regularly and implement actions to maximize SEO
- Analyzing reports
Traffic:
- Implement and monitor strategies to drive online traffic to the hotel factsheet on Accor direct websites and hotels micro-website.
Acquisition Marketing
PPC campaigns:
- Review the Accor Regional PPC campaign monthly report.
- Provide recommendations to maximize PPC campaign performance at hotel level.
Display campaign:
- Manage and execute display advertising campaigns including retargeting in order to raise hotels awareness and promote hotels offer.
- Define budget and brief media agency for creative and media plan
- Optimize and analyze campaign ROI
Social Media and online reputation:
- Social Media:
- Define the Social Media strategy in line with the key marketing objectives: Establish a hotel presence on selected platforms in line with the marketing strategy and compliant to the brand DNA.
- Create engaging & relevant content (Text & visuals) in line with the brand DNA; Take part in conversations and answer comments/complains.
- Manage the Social Media Agency if any and drive results.
- Maintain and build close relationships with leading industry related bloggers & web editors in local city & overseas & to maintain regular conversations
- Ensure the Social media policy is implemented for all employees at the hotel.
- Online reputation:
- Implement SOPs to encourage guests to write reviews on key review websites.
- Monitor reviews written by guests on review websites (Number and quality) through the ACCOR online Reputation Management tool.
- Manage the hotel presence on review websites and the relationship with key partners like TripAdvisor.
- Monitor Trip Advisor Business Listing
- Link Online Reputation results to Revenue results in order to fine tune the pricing strategy.
Tactical Campaigns
- Global and Regional offers:
- Discuss with GM Revenue Management and Sales teams the hotels participation.
- Set up action plan to market and give maximum exposure to key emitting markets
- Co-operative / Individual Hotels offers
- Objective: Increase incremental revenue over need periods and prioritizing direct channels.
- Individual hotel offer:
- Work closely with Hotels Revenue Manager and GM to set up hotel individual package (added value offers distributed on direct channel only)
- Provide text and images in all targeted languages
- Liaise with Distribution team for Tars loading
- Set up action plan to market and give maximum exposure to key emitting markets
- Actively coordinate with Regional Marketing department to ensure the offer will get maximum exposure across media channels (direct websites Regional Enewsletters Social Media)
- Co-operative offers:
- Liaise with Regional Marketing department and sister hotels for implementation of co-operative online campaigns.
Emailing
In charge of hotels emailing strategy
- Monitor hotels database and make sure it is clean and well segmented
- In charge of hotels Enewsletter content and loading (via external agency)
- Grow email database by setting up specific actions
- Analytics of reports
Qualifications :
- A Bachelors degree in communications marketing or a related field is required.
- Minimum of 7 years of experience in communications marketing or related field is required with at least 2 years in a management position.
- Excellent communication skills both verbal and written.
- Excellent interpersonal skills including the ability to work well with others and build relationships with key stakeholders.
- Strong strategic thinking skills including the ability to develop and implement effective communication strategies.
- Strong leadership skills including the ability to lead and manage a team effectively.
Additional Information :
Benefits:
- Life & Health insurance
- SSO
- Duty Meals
- Provident fund
- Heartist Card
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
Key Skills
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