Product Marketing Manager
Product Marketing Manager
Posted on :
16-07-2025
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1 Vacancy
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Job Description
Kinsta is one of the top-managed WordPress hosting companies with a growing club of 120000 businesses including startups universities and Fortune 500 firms. Were motivated by excellent quality and proud to have received a 97% satisfaction rating from our customers.
Thats because to us each day is a chance to grow. As a team we continuously inspire each other to learn new and better ways to make an impact. We own our jobs proudly - our leaders dont hold our hands but theyre in our corner whenever we ask for help - and our environment is flexible and remote-first.
Were looking for a results-driven Product Marketing Manager to take our go-to-market strategy to the next level. This role is perfect for someone who loves crafting compelling narratives enabling sales and translating technical features into business value. As Product Marketing Manager youll own the positioning messaging and launch strategy for our products. Youll be the critical bridge between product marketing and salesensuring we deeply understand our buyers and deliver the right story to the right audience at the right time.
What Youll Do:
- Define and maintain ideal customer profiles (ICPs) and buyer personas across segments and use cases.
- Develop and refine product positioning messaging and competitive differentiation based on customer insights market trends and product capabilities.
- Own go-to-market (GTM) strategy and execution for new features and product launches.
- Develop and maintain compelling product narratives and collateral that clearly communicate the value proposition of our offerings.
- Support the execution of global and regional go-to-market (GTM) initiativesCollaborate with Product Sales and Customer Success to create compelling sales enablement materials (pitch decks battle cards one-pagers).
- Partner with Demand Gen and Content to fuel campaigns and content with product-specific messaging that drives pipeline.
- Conduct customer research win/loss analysis and competitor analysis to inform strategy and messaging.
- Enable internal teams with training messaging briefs and regular updates on product/market insights.
What Youll Bring to the role:
- Bachelors degree in business marketing or related field MBA preferred
- 46 years of experience in product marketing ideally at a B2B SaaS company.
- Strong strategic thinking and storytelling skills.
- Experience launching products or features with measurable business impact.
- Proven ability to translate complex technology into compelling customer-facing narratives.
- Excellent collaboration and communication skills across cross-functional teams.
- Comfortable working in a fast-paced growth-stage environment.
- Experience with CRM and marketing tools (e.g. HubSpot Salesforce Google Analytics etc.).
Bonus points if you have:
- Experience with PLG (product-led growth) or developer-focused SaaS.
- A background in hosting technology or experience marketing to development personas.
- Pragmatic Marketing certified.
Our Benefits:
- Annual remote expense budget.
- Flexible PTO.
- Paid parental leave.
- Annual professional development budget: available after one year with Kinsta.
- Sabbatical: available after three years with Kinsta (and every three years thereafter).
- Location-specific healthcare benefits (including vision and dental) for employees hired in the USA UK and Hungary.
- Pension plan for employees hired in the UK and 401k contributions for employees hired in the USA
Kinsta is proud to be an equal opportunity employer. We will not discriminate and we will take actions to ensure against discrimination in employment recruitment advertisements for employment compensation termination promotions and other conditions of employment against any employee or job applicant on the basis of race color gender national origin citizenship age religion creed disability marital status veterans status sexual orientation gender identity gender expression or any other status protected by the laws or regulations in the locations where we operate.
By applying to one of our positions you agree to the processing of the submitted personal data in accordance with Kinstas including the transfer of your data to the United States.
#LI-Remote #IHSRemote
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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