Marketing Automation Manager (SMS & Email Strategy)
Marketing Automation Manager (SMS & Email Strategy)
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USD 85000 - 130000
1 Vacancy
Job Description
Job description
EPCVIP is seeking a hands-on Marketing Automation Manager to lead and scale our SMS and Email marketing efforts through automation experimentation and data-driven insights. This role is ideal for a strategic operator who can not only define performance marketing strategies but also execute them through no-code/low-code tools like n8n marketing automation platforms and vendor integrations.
You will build and optimize customer journeys manage lifecycle messaging and collaborate across teams to drive meaningful revenue and retention outcomes. Youll work closely with the website UX data pipeline monetization and BI teams to improve audience segmentation sending logic and campaign performance.
You will
Own the Strategy & Execution
Define build and execute SMS and Email remarketing strategies focused on revenue retention and engagement. Be deeply involved in performance metrics like EPR (Earnings per Record) CTR and CVR.
Work With Audiences & Data:
Develop sophisticated user segments orchestrate audience logic and refine targeting across lifecycle stages using internal data and third-party tools.
Automation & Tooling:
Implement automations using no-code/low-code tools like n8n and manage workflows across ESPs SMS platforms CRMs and internal systems. Set up triggers delays suppression logic and cross-channel flows.
Cross-Functional Collaboration:
Partner with teams across website UX data engineering monetization systems and business intelligence to improve campaign relevance timing and revenue impact.
Performance Analytics & Optimization:
Monitor performance dashboards analyze large datasets and identify actionable opportunities for improvement. Run experiments and measure impact at scale.
Compliance & Vendor Oversight:
Ensure all campaigns follow TCPA/FCC/CAN-SPAM regulations. Manage vendor onboarding testing and compliance (e.g. SMS route testing opt-in mechanisms etc.).
Be the Channel Owner:
Act as the Product Owner for SMS and Email marketing. Own end-to-end logic from user entry points to message cadence and content delivery.
Job requirements
Experience: 35 years in marketing automation lifecycle marketing or lead generation ideally in fintech performance marketing or high-volume consumer funnels.
Tech Fluency (No Coding Required):
Comfort working with APIs event-based automations tracking parameters and system integrations. No engineering skills required but you should understand how digital products work and how data flows through them.
Tools & Platforms:
Experience with platforms like n8n Twilio Postscript Klaviyo Braze Iterable HubSpot or Xano. Bonus for any experience with internal workflow builders Zapier Segment or CDPs.
Analytical Mindset:
Comfortable analyzing large datasets (Excel SQL Looker etc.) and interpreting data to guide decisions and campaign improvements.
Compliance Knowledge:
Solid understanding of TCPA FCC CAN-SPAM and mobile carrier rules for the U.S. market.
Nice if you have:
Experience in high-volume lead generation or remarketing
Familiarity with affiliate marketing flows and attribution
Ownership of revenue-driving KPIs like EPR ROI or lead quality
Exposure to data warehousing ETL tools or customer event pipelines
AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER
EPCVIP Inc is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex disability age sexual orientation gender identity national origin veteran status criminal history genetic information or any of the protected classes. EPCVIP Inc is committed to providing access equal opportunity and reasonable accommodation for individuals with disabilities in employment its services programs and activities. To request reasonable accommodation contact Human Resources at .
Learn more about our culture: done! Your application has been successfully submitted!
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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