Digital Marketing Systems Manager

The Digital Marketing Systems Manager is responsible for overseeing and optimizing the digital marketing infrastructure across United Franchise Groups family of brands. Takes responsibility for Google Tag Manager issues Meta issues Location Management and agency request support. This role ensures the seamless integration and performance of core marketing systems manages cross-brand digital assets and facilitates scalable marketing execution for both franchise development and local franchisee marketing. The ideal candidate is a strategic thinker and detail-oriented systems manager with strong technical and project management skills.

• Own and manage UFGs marketing technology stack including Google Business Profiles Google Tag Manager Meta Business Manager Google Analytics CRM integrations and related tools.
• Maintain user access governance and security across digital platforms for all UFG brands.
• Develop and maintain SOPs for digital system workflows ensuring compliance and consistency.
• Ensure best practices and learnings are shared across all divisions (Vast Starpoint Gold Path Big Flavor Brand).
• Create and manage standardized templates dashboards and reporting systems for marketing performance across brands.
• Coordinate with external vendors/agencies on marketing automation paid media SEO and web development initiatives.
• Oversee onboarding and ongoing access for digital vendors/agencies across all tools and brands.
• Ensure consistent brand presence across all Google Business Profiles and social platforms.
• Assist brand marketing teams with system configuration for campaigns including tracking tagging and attribution modeling.
• Implement and manage UTM structures custom event tracking and conversion pixels to ensure accurate performance reporting.
• Monitor marketing analytics dashboards and produce performance insights to help improve campaign ROI.
• Assist in data hygiene and ensure integration across CRM email marketing and lead gen tools is optimized.

Qualifications :

• Bachelors degree in Marketing Digital Media IT or related field.
• 35 years experience in digital marketing operations MarTech management or similar role.
• Strong familiarity with Google Suite (Analytics Tag Manager Google Ads Business Profiles).
• Experience managing Meta Business Suite CRMs (e.g. HubSpot) and CMS platforms (e.g. WordPress).
• Excellent project management and cross-functional communication skills.
• Experience supporting a multi-brand or franchise organization is highly preferred.
• Systems thinker with a bias toward optimization and scalability.
• Strong organizational skills with a detail-first mindset.
• Ability to train others and document processes clearly.
• Resourceful self-directed and thrives in a fast-paced environment.

Additional Information :

Once you become part of our amazing team of winners youll enjoy:

• Competitive compensation
• Comprehensive training to hone your skills at our headquarters
• Travel opportunities
• Medical Dental Vision and Life insurance coverage
• Short- and Long-term disability insurance
• Generous time off and paid holidays
• 401(k) plan with company match
• Social gatherings and team building activities
• Leadership workshops for personal development
• Recognition for our top performers
• Philanthropy a chance to give back to the community

Join us at United Franchise Group a global leader for entrepreneurs!

                                             Apply now!

All your information will be kept confidential according to EEO guidelines.

Remote Work :

No

Employment Type :

Full-time