Performance Marketing Analyst (Contract) - Manila, PH

Join our team as a contractual Performance Marketing Analyst to help support Balsam Brands APAC growth by mastering Paid Social & PPC campaigns from day one! Analyze performance data create compelling ad copies and ensure flawless campaign execution for our holiday dcor innovations. We welcome fresh grads with a hunger to learn and a love for details. Join our award-winning hybrid culture where work-life harmony meets global teamwork. This is a 6-month contract with remote flexibility based in Metro Manila with potential to extend.

Important Reminder: Contractor roles are paid hourly and engaged via the Upwork platform which includes time tracking for logged work hours. Only applicants willing to engage via Upwork may apply. Check out for more details.

Contract Work Scope:

1. Data Reporting & Analysis

   • Compiles data from different sources such as Google AdWords Facebook Ads Manager Google Analytics Google Campaign Manager and other online interfaces to create a report summary. 

   • Prepares graphs tables or templates for the presentation of data.   

   • Provides updates on various metrics performance based on analysis. 

   • Supports in preparing data for internal check-ins.

2. Account Management Review & Audit 

   • Campaign management and audits to identify areas for improvement and optimization.  

   • Reviews account setup platform recommendations product feeds campaign settings and other items to ensure that they are properly set up.  

   • Report findings and apply fixes where possible. 

   • Track and log marketing spend and campaign changes for reporting. 

   • Monitor and regularly update Expense Metric files

3. Ad Creation and Monitoring 

   • Proposes ad copies for search ads that effectively convey brand messaging. 

   • Request and review translated copy/assets with the Localization team. 

   • Creates and uploads finalized ads on channel platforms. 

   • Implements sales changes as needed.  

   • Responsible for maintaining and updating ad copy feeds for deployment across multiple marketing platforms as required. 

   • Conducts sample searches to ensure ads appear as expected and accurately  

4. Project Coordination and Documentation 

   • Understands and identifies the different steps of the different processes. 

   • Creates a structured and systematic documentation of processes. 

   • Communicates project schedules milestones and deadlines to ensure all team members are aligned and informed. 

5. Market Understanding and Audience Research 
   • Proactively stays up to date on the latest digital marketing trends competitive landscape and other market developments and cascades them to the team. 

   • Propose marketing tests to better understand audience behavior. 

6. Work Setup Note

   • This is a remote role for most of the contract period.

   • However the contractor will be required to attend occasional in-person meetings during peak sales season typically in October or November to support team alignment and campaign readiness. These meetings are usually held in Ortigas.

Requirements:

• At least 2nd year of a Bachelors Degree in Marketing or a related field

• Fresh graduates are welcome to apply

• Experience in digital marketing especially Paid Social and PPC is a strong advantage

• Proficient in MS Office Outlook Word Excel PowerPoint

• Familiarity with ClickUp or similar project management tools is a plus

• Strong desire to learn and develop new skills

• Excellent attention to detail and commitment to accuracy

• Organized and able to manage multiple tasks and timelines

• Works well in a team and collaborates effectively

• Responsive and proactive with strong communication skills

• Must have a reliable internet connection and a Windows laptop

Our must-haves:

• Must have a laptop with the following minimum requirements: 
  • Memory: 8GB or higher
  • Processor: Intel Core i5 processor or higher
  • Storage: 256GB
  • Operating System: Windows 10 or 11 Must have a back-up laptop or desktop for use if primary laptop encounters issues.
• Must have a fast reliable DSL Fiber or Broadband connection (not mobile or broadband stick) as the primary internet connection with a minimum actual speed of 50MBPS.
• Must have a back-up internet connection of the same speed if the primary connection becomes spotty.

Location: The Performance Marketing Analyst (Contract) position is a remote contractual engagement for Balsam Brands. 

Note: An online assessment will also be part of the recruitment process. 

Status: This is a contractual home-based job that requires a scheduled eight (8) hours of full-time dedicated work daily five days a week. Given the roles contractual nature there will be no benefits. Paid overtime may be required. If performance is up to standard the contract will be effective from August to January 31. Note that the contract may be shortened or extended depending on the needs of the business.

Rate: USD 5.61 hourly

Payment Mode: Weekly via Upwork

Additional Information

All your information will be kept confidential according to EEO guidelines.

Additional Information :

All your information will be kept confidential according to EEO guidelines.

Remote Work :

Yes

Employment Type :

Contract