SOREL Sr. Brand Marketing Specialist - Men's, Collaboration & Energy
SOREL Sr. Brand Marketing Specialist - Men's, Collaboration & Energy
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Job Description
*This is a hybrid role based out of our HQ in Portland OR. In-office expectation is 3 days a week.*
Born in a snowstorm in 1962 SOREL was created at the Kaufman rubber factory in Kitchener Ontario to protect Canadians from frozen winter conditions. From taking the first steps on the North Pole to their adoption as the first snowboarding boots in the 80s the Caribou established SOREL as a brand to be trusted in any element and on any adventure. Known for merging reliable performance with daring aesthetics SOREL has earned a fiercely loyal following across a diverse landscape of marketplaces ranging from snow sports and streetwear to travel and luxury. The SOREL brand continues to push boundaries collaborating with artists explorers and visionaries from arctic landscapes to Paris runways.
ABOUT THE POSITION
This Sr. Brand Marketing Specialist of Mens Collaborations & Energy will support the marketing vision and strategy for collaboration and energy. They will be working hand in hand with the product team brand team as well as legal & PR. This individual will help to drive continued cultural relevance and excitement with our pinnacle lifestyle consumer across mens collaborations and energy.
HOW YOULL MAKE A DIFFERENCE
Support the Director of Marketing on all Energy and Mens Marketing initiatives including seeding activations communication and contract management
Contribute to identifying and evaluating potential cultural opportunities with brand partners and moments that align with our brand values and audience.
Manage timelines budgets and internal / external communications for campaigns from concept to launch.
Collaborate cross-functionally with PR social legal site & product teams to bring projects to life.
Develop compelling campaign recaps presentations and state of the market reports as and when necessary.
Build strong relationships with external brand and creative partners becoming a key conduit between SOREL and our creative network.
Manage energy lifestyle seeding strategy across both collaborations and inline energy.
Support the management of social media accounts partnering directly with content-owners in Creative Ambassadors PR/Communications and Digital Marketing to ensure feeds reflect Broadcast Calendar and brand strategy
Liaise between Brand Team and external ambassadors to ensure content is collected and distributed in line with calendars and strategy including our partnership with Ocean Conservancy
Partner with Media Manager and Digital Marketing Manager to ensure influencer content is aligned while seeking new partners and solutions for Mens and Energy marketing.
YOU HAVE
Minimum 3-5 years of industry experience preferably in the fashion/energy space with a solid understanding of cultural trends with the ability to translate them into relevant brand opportunities.
Experience working in a fast paced deadline driven environment with the ability to prioritize accordingly.
Experience working with external creative partners. Specifically in understanding and managing the nuances that come with working with highly creative partners and managing across international marketing teams.
Excellent project management and organizational skills.
Strong communication skills with the ability to manage multiple touchpoints per project.
Bachelors degree or above in communications marketing journalism or related fields.
Experience on the brand side and/or with an agency.
PR and media experience with campaign planning and managing budgets.
Flexibility and the ability to pivot in real-time with a creative approach to problem-solving.
Ability to prioritize and juggle multiple projects and varying phases of a campaign in a matrixed environment.
Understanding of the full funnel of consumer marketing including Owned Earned Paid strategy and execution.
Proficient in PowerPoint Excel.
Strong network within the streetwear/fashion industry.
Ability to think strategically while managing day-to-day operations effectively.
#SOREL
#Hybrid
#LI-LC1
This job description is not meant to be an all-inclusive list of duties and responsibilities but constitutes a general definition of the positions scope and function in the company.
Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process please notify your recruiter.At Columbia Sportswear Company were proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical social/emotional financial career and community. Benefits that can protect your familys financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical dental vision life Insurance disability flexible spending accounts health savings account and an assortment of voluntary benefit offerings (accident critical illness hospital indemnity and legal services). In addition Columbia offers EAP which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits employee discounts and a generous time off program available.If you need an accommodation/adjustment to successfully complete and submit your application please reach out to with the Subject: Applicant Assistance Requested.Required Experience:
Senior IC
Employment Type
Full-Time
