Personalization & Journey Optimization Strategist
Personalization & Journey Optimization Strategist
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Salary Not Disclosed
1 Vacancy
Job Description
Overview:
We are seeking a forward-thinkingPersonalization & Journey Optimization Strategistto lead the design execution and optimization of personalized digital experiences that drive measurable improvements in customer journeys and conversion outcomes.
This hybrid role combines thestrategic use of personalization technologies(like Salesforce Marketing Cloud Personalization Sitecore) withconversion rate optimization (CRO) methodologiesto deliver seamless relevant and high-performing digital experiences across web mobile and email.
Key Responsibilities
Personalization Strategy & Execution
Develop and manage a roadmap of personalized experiences across digital touchpoints aligned with customer journey stages and business goals.
Use tools likeSalesforce MCP and Sitecore XMCloudto deliver real-time behavior-based content and messaging.
Partner with stakeholders across marketing user experience CRM and product teams to ensure personalization is consistent and impactful across channels.
Journey & Funnel Optimization
Analyze user journeys to identify friction points and drop-offs using tools likeGoogle AnalyticsHotjar.
Design and execute A/B and multivariate tests to optimize conversion paths CTAs and personalized content.
Continuously refine experiences based on behavioral data test results and customer feedback.
Data & Insights
Define and track KPIs related to personalization impact journey performance and conversion lift.
Collaborate with analytics teams to build dashboards and reports that surface actionable insights.
Translate data into hypotheses and testable ideas that improve both user experience and business performance.
Cross-Functional Collaboration
Act as a bridge across business and execution teams to bring personalized optimized experiences to life.
Evangelize personalization and CRO best practices across the organization.
Qualifications
4 years of experience in digital marketing personalization CRO or customer experience roles.
Hands-on experience withSalesforce Marketing Cloud Personalization (Interaction Studio/MCP)is .
Familiarity with other personalization platforms a plus.
Experience with A/B testing platforms and methodologies.
Strong understanding of customer journey mapping segmentation and behavioral targeting.
Excellent communication and stakeholder management skills.
Strong analytical skills with experience using tools like Google Analytics or PowerBI.
Excellent project management and communication skills.
Ability to thrive in a fast-paced cross-functional environment.
Familiarity with HTML/CSS/JavaScript is a plus.
Benefits
- Medical Dental Vision and Prescription Drug Coverage
- Spending accounts (HSA Health Care FSA and Dependent Care FSA)
- Paid Time Off and Holidays
- 401k Retirement Plan with Matching Employer Contributions
- Life and Accidental Death & Dismemberment (AD&D) Insurance
- Paid Leaves
- Tuition Assistance
About Regal Rexnord
Regal Rexnord is a publicly held global industrial manufacturer with 30000 associates around the world who help create a better tomorrow by providing sustainable solutions that power transmit and control motion. The Companys electric motors and air moving subsystems provide the power to create motion. A portfolio of highly engineered power transmission components and subsystems efficiently transmits motion to power industrial applications. The Companys automation offering comprised of controls actuators drives and precision motors controls motion in applications ranging from factory automation to precision control in surgical tools.
The Companys end markets benefit from meaningful secular demand tailwinds and include factory automation food & beverage aerospace medical data center warehouse alternative energy residential and commercial buildings general industrial construction metals and mining and agriculture.
Regal Rexnord is comprised of three operating segments: Industrial Powertrain Solutions Power Efficiency Solutions and Automation & Motion Control. Regal Rexnord has offices and manufacturing sales and service facilities worldwide. For more information including a copy of our Sustainability Report visit .
Equal Employment Opportunity Statement
Regal Rexnord is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex/gender sexual orientation gender identity pregnancy age ancestry national origin genetic information marital status citizenship status (unless required by the applicable law or government contract) disability or protected veteran status or any other status or characteristic protected by law. Regal Rexnord is committed to a diverse and inclusive workforce. We are committed to building a team that represents diverse and inclusive backgrounds perspectives and skills. If youd like to view a copy of the companys affirmative action plan for protected veterans/individuals with disabilities or policy statement please email you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application please e-mail
Employment Type
Full-Time
