Senior Manager, Consumer Insights
Senior Manager, Consumer Insights
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
With a career at The Home Depot you can be yourself and also be part of something bigger.
Position Purpose:The Senior Manager of Market Research is responsible for managing market research projects from design through implementation and using the data to deliver compelling insights that drive clear business actions and outcomes. Manages primary research projects both qualitative and quantitative and supplier relationships to ensure delivery of excellent research results. Recommends project design aligned to business need and research protocols and works with supplier to develop research materials. Translates research findings into meaningful insights recommendations and business implications to aid decision making. Integrates disparate pieces of relevant information to build a holistic picture and draw insight. Helps build and maintain an external network to ensure the Company is benchmarking with leading practitioners contributing to team initiatives to improve market research procedures and methodologies. Manages expectations about project execution; educates clients on how the research can and cant be used. Demonstrates best practice on all areas of research planning and implementation. Acts as thought partner with all areas of the Company including executive leadership operations merchandising marketing and e-commerce.
Key Responsibilities:
- 35% Customer/shopper research
- 25% Opportunity identification and concept testing
- 15% Project management
- 10% Supplier management
- 10% Customer culture and advocacy
- 5% Talent development
Direct Manager/Direct Reports:
- Position reports to Director of Market Research
- Number of direct reports is 4.
Travel Requirements:
- Typically requires overnight travel 5% to 20% of the time.
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Preferred Qualifications:
- Client-side work in retail; Supplier-side research experience a plus
- A masters degree is preferred
- Ability to communicate technical information to both technical and non-technical audiences
- Experience in managing high profile projects
- Proficient in MS PowerPoint and Excel
- Extensive knowledge of statistical methods and modeling
Minimum Education:
- The knowledge skills and abilities typically acquired through the completion of a bachelors degree program or equivalent degree in a field of study related to the job.
Preferred Education:
- No additional education
Minimum Years of Work Experience:
- 8
Preferred Years of Work Experience:
- No additional years of experience
Minimum Leadership Experience:
- None
Preferred Leadership Experience:
- None
Certifications:
- None
Competencies:
- Expertise in a wide range of qualitative and quantitative methods and ability to apply them appropriately to business issues
- Experience managing the strategic learning plan and priorities for a brand or product category and managing a research budget accordingly
- Experience tailoring communications to different audiences and proactively communicating to all levels of stakeholders: executive leadership cross-functional team members agency and retail partners etc.
- Demonstrated ability to instill genuine respect for and curiosity about customers shoppers and end users within an organization
- Experience discovering and activating customer insights that lead to sales growth in the form of new product or service launches existing product improvements and improved marketing efficiency
- Demonstrated ability to build advocacy for customer insights in an organization
Required Experience:
Senior Manager
Employment Type
Full-Time
