Paid Marketing
Paid Marketing
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Job Description
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Plan launch and manage paid campaigns across Google Ads (Search Display Shopping) and Meta Ads (Facebook Instagram) to achieve revenue ROAS and CAC targets.
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Manage and optimize PPC campaigns to ensure maximum efficiency and scale.
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Track measure and report campaign performance using Google Analytics / GA4 ensuring accurate attribution and data-driven decision making.
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Drive continuous improvement through A/B testing of creatives copy targeting and bidding strategies.
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Collaborate with the creative product and tech teams to ensure alignment of marketing initiatives with business goals.
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Stay updated on emerging trends tools and best practices in D2C performance marketing.
Employment Type
Full-time
