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You will be updated with latest job alerts via email$ 273000 - 409000
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Head of Digital Marketing Analytics and Marketing Technology is an executive leadership position that will drive the transformation and execution of our digital marketing technology analytics capabilities and the creative design studio. Reporting directly to the Chief Marketing Officer (CMO) the role will oversee a team of 175 professionals globally to deliver exceptional digital experiences as well as non-digital creative experiences that drive business growth customer engagement world-class operational excellence through automation data-driven decision making and strategic prioritization.
This is a new role that combines strategic leadership in marketing digital marketing innovation and creative design excellence to drive organizational success and brand growth.
Top priorities for this role include:
Building a streamlined integrated team across digital analytics and design that maximizes the use of technology AI data and automation to meet our business needs
Defining the vision and implementing AI and new technologies across the team
Transforming and bringing best in class practices and knowledge in tech data and analytics to the team and driving the use of AI across the team
Key near-term successes of this role include defining future state technology and organization identification of top priorities and plan to implement key priorities.
About the role
As Head of Digital Marketing Analytics and Marketing Technologyyou will be responsible for:
Strategic Leadership
Develop and execute a comprehensive digital and technology strategy aligned with Thomson Reuters business objectives and brand vision
Drive digital marketing transformation initiatives across the organization fostering innovation and adoption of emerging technologies
Collaborate with cross-functional leadership teams to ensure digital analytic and technology initiatives support broader business goals
Serve as a key member of the marketing leadership team contributing to overall marketing strategy and business planning
Establish clear priorities and focus areas to maximize impact and resource utilization across all digital initiatives
Digital Marketing & Channel Management
Lead all digital marketing channels including website paid search SEO display advertising and paid social media
Oversee website strategy user experience content management and optimization to drive engagement and conversion
Develop and implement digital media strategies that effectively reach B2B target audiences and drive measurable results
Establish best practices for digital campaign execution measurement and optimization
Enhance audience targeting capabilities through advanced segmentation and personalization strategies
Marketing Technology & Innovation
Evolve a world-class marketing technology ecosystem that drives efficiency through automation and reduces manual processes
Implement intelligent workflow solutions that streamline operations and improve team productivity
Own the enterprise marketing technology stack ensuring integration optimization and adoption across the organization
Identify and implement new digital creative technologies to enhance brand storytelling and customer engagement
Drive innovation in marketing technology capabilities to improve marketing effectiveness efficiency and personalization
Establish governance frameworks for marketing technology selection implementation and utilization
Analytics & Data Management
Lead marketing analytics and advanced analytics teams to derive actionable insights that directly support business objectives for customer marketing and digital analytics
Develop comprehensive measurement frameworks to evaluate marketing performance and ROI
Create robust reporting systems that connect marketing activities to business outcomes
Design and implement sophisticated data strategies that enhance customer understanding and targeting capabilities
Champion a data-driven culture across the marketing organization enabling informed decision-making
Leverage predictive analytics to identify opportunities and optimize marketing investments
Design Leadership
Provide strategic direction for the design function linking design with brand strategytechnology and on-going brand transformation.
Foster collaboration between design and digital teams to create cohesive compelling customer experiences
Oversee the development of design systems that enable consistent brand expression across channels
Drive design innovation that differentiates Thomson Reuters in the marketplace and enables our creative talent to use best in class technology
Ensure design excellence through talent development process optimization and quality standards and commitment to accessibility standards
Integrate design thinking with data insights to create more effective customer experiences
Team Leadership & Development
Visionary leadership foster a culture of innovation collaboration and continuous improvement
Develop talent through coaching mentoring and professional development opportunities
Manage resource allocation and budget to maximize impact and efficiency
Implement effective prioritization frameworks that align team efforts with strategic business objectives
Innovation and Continuous Improvement
Stay updated with the latest marketing trends technologies and best practices across operations digital and design
Implement continuous improvement processes to enhance marketing efficiency and effectiveness
Deliver effective change management for new marketing processes and technologies
About You
To be considered for the Head of Digital Marketing Analytics and Marketing Technologyyou will have:
15 years of progressive experience in digital marketing technology and analytics leadership roles
Proven track record of leading digital transformation initiatives in B2B SaaS environments
Extensive experience managing websites paid media channels and marketing technology platforms
Demonstrated expertise in leveraging data and analytics to drive business results
Experience building automated marketing systems that reduce manual effort and improve efficiency
Success in developing and implementing sophisticated audience targeting and data strategies
Experience leading large diverse teams across multiple functions
B2B SaaS marketing experience is essential with preference for experience in information services professional services or technology sectors
Deep understanding of digital marketing channels technologies and best practices
Strong knowledge of marketing technology platforms integration approaches and vendor management
Expertise in data analytics AI/ML technologies measurement frameworks performance optimization
Strategic thinking with ability to translate vision into actionable plans
Excellent prioritization skills with ability to focus resources on highest-impact initiatives
Advanced knowledge of marketing automation systems and workflow optimization
Expertise in developing data-driven targeting strategies for B2B audiences
Excellent communication and presentation skills with ability to influence at all levels
Financial acumen with experience managing significant budgets
Change management expertise with ability to drive organizational transformation
Education
Bachelors degree in marketing Business Administration Communications or related field masters degree (MBA or Marketing) preferred
Professional certifications in marketing digital marketing or project management are valuable
Personal Attributes
Visionary leader with an entrepreneurial mindset
Collaborative partner who builds strong relationships across the organization
Creative problem-solver with bias for action
Adaptable and resilient in fast-changing environments
Customer-centric approach to digital experience design
Passion for innovation and continuous learning
Strong focus on operational excellence and efficiency
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Whats in it For You
Hybrid Work Model: Weve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities whether caring for family giving back to the community or finding time to refresh and reset. This builds upon our flexible work arrangements including work from anywhere for up to 8 weeks per year empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow lead and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation two company-wide Mental Health Days off access to the Headspace app retirement savings tuition reimbursement employee incentive programs and resources for mental physical and financial wellbeing.
Culture: Globally recognized award-winning reputation for inclusion and belonging flexibility work-life balance and more. We live by our values: Obsess over our Customers Compete to Win Challenge (Y)our Thinking Act Fast / Learn Fast and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental Social and Governance (ESG) initiatives.
Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice truth and transparency. Together with the professionals and institutions we serve we help uphold the rule of law turn the wheels of commerce catch bad actors report the facts and provide trusted unbiased information to people all over the world.
About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal tax accounting compliance government and media. Our products combine highly specialized software and insights to empower professionals with the data intelligence and solutions needed to make informed decisions and to help institutions in their pursuit of justice truth and transparency. Reuters part of Thomson Reuters is a world leading provider of trusted journalism and news.
As a global business we rely on the unique backgrounds perspectives and experiences of all employees to deliver on our business goals. To ensure we can do that we seek talented qualified employees in all our operations around the world regardless of race color sex/gender including pregnancy gender identity and expression national origin religion sexual orientation disability age marital status citizen status veteran status or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.
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More information about Thomson Reuters can be found on .
Required Experience:
Director
Full-Time