Vice President, Loyalty Marketing & Insights
Vice President, Loyalty Marketing & Insights
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Job Description
Work location:
Home Office 1303 Yonge StCity:
TorontoWhat you will do:
Lead the Future of Entertainment Loyalty. Are you a bold customer-obsessed marketing leader ready to redefine loyalty and consumer insights in one of Canadas most iconic entertainment brands
Cineplex is looking for a visionary Vice President Loyalty Marketing & Insights to shape the future of guest engagement across our ecosystem of theatres digital platforms and entertainment experiences. In this high-impact executive role youll be the architect of a best-in-class personalization strategy that not only drives customer lifetime value but also transforms CineClub into Canadas premier entertainment program.
Youll lead a cross-functional team of strategists campaign managers researchers and analyststranslating data into actionable insights bringing personalized experiences to life and driving business results. In this role you will:
Own the Vision: Define and deliver a bold customer-first strategy for Cineplexs ecosystem driving engagement retention and revenue growth.
Lead a High-Performing Team: Inspire and scale a talented group of loyalty marketers data analysts and consumer insight professionalsfostering a culture of collaboration accountability and innovation.
Champion 1:1 Personalization: Use data segmentation and behavioural insights to deliver hyper-relevant communications and offers across all our guest touchpoints
Be the Voice of the Customer: Drive deep customer understanding through market research brand health tracking and competitive analysisensuring our strategies are insight-led and audience-first.
Collaborate Across the Business: Work closely with digital operations and content teams to ensure loyalty is woven into every part of the Cineplex experience.
Elevate CineClub: Evolve our flagship membership program into an irresistible entertainment program that surprises delights and retains customers at scale.
What You Bring
15 years of progressive leadership experience in loyalty marketing CRM and customer analytics preferably in subscription-based or membership-driven businesses.
Proven track record of turning insights into outcomes in complex multi-brand environments.
5 years of hands-on experience with leading MarTech platforms (ideally Adobe) and data-driven campaign execution.
Deep understanding of segmentation personalization and lifetime value models at scale.
Executive presence and influenceyou can rally key contributors across business units and deliver presentations confidently to the C-suite.
Background in entertainment telecom banking or consumer tech industries is a strong asset.
A passion for customers content and dataand the ability to lead with both heart and metrics.
Why Join Cineplex
At Cineplex we dont just sell movie ticketswe create memories. As we evolve into a broader entertainment lifestyle brand were investing in the platforms products and people that will define what loyalty means in the next era of guest engagement.
Lead a high-impact function with direct influence on revenue and growth
Work in a dynamic data-driven environment with a supportive executive team
Competitive executive compensation bonus benefits and professional development
Hybrid work model (3 days in office weekly)
Inclusion & Diversity
Cineplex its subsidiaries and affiliates are equal opportunity employers with a commitment to hiring and retaining a diverseworkforce. We encourageand welcomeapplications from all intersectional walks of collective sum of our individual differences experiences knowledge innovation self-expression uniquecapabilitiesand talent represents a significant part of our culture. By valuing a diverse workforceweenforce hiring practices that are fair and equitable.
Accessibility
We are committed to improving access and opportunities for all individuals including those with disabilities by identifying and removing barriers that may prevent inhibit or restrict their access to employment oporunities. If you require accommodation at any stage of our hiring process (application interviews assessments and placement) please contact us at or via email at .
While we appreciate all interest only those candidates selected for an interview will be contacted.
Required Experience:
Chief
Employment Type
Full-Time
