Senior Marketing Specialist, CAS
Senior Marketing Specialist, CAS
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
At Medtronic you can begin a life-long career of exploration and innovation while helping champion healthcare access and equity for all. Youll lead with purpose breaking down barriers to innovation in a more connected compassionate world.
A Day in the Life
Careers That Change Lives
At Medtronic you can begin a life-long career of exploration and innovation while helping champion healthcare access and equity for all. Youll lead with purpose breaking down barriers to innovation in a more connected compassionate world.
We value what makes you unique. Be a part of a company that thinks differently to solve problems make progress and deliver meaningful innovations.
A Day in the Life
This individual will be responsible for leading the development and execution of patient marketing programs in close collaboration with external partners and cross-functional teams. Responsibilities will include:
Customer Engagement
Develop lead and execute programs for peer-to-peer programs:
CAS Experience Centers- EP centers that showcase the safe and effective use of the CAS portfolio to their peers
Dialogue dinners- Peer-to-peer education engagements where EPs can learn the safe and effective use of the CAS portfolio from other EPs
P2P phone calls
Develop lead and execute Therapy Awareness Programs (TAP)
HCP TAP
Patient TAP
Act as the main point of contact between cross-functional teams on needs for product marketing ensuring consistent and effective communication.
Manage HCP communications for marketing programs and activities
Track KPIs for key programs tactics and activities and establishing regular state of the business communications to key stakeholders
Serve as an advisor to the field on P2P marketing opportunities that support their business priorities
Campaign Development & Launch
Develop campaign objectives priorities messaging content and key metrics
Direct integrated marketing plan and executionin support of HCP marketing
Develop and support engaging assets and content to drive thought-leadership
Responsible for development of project budgets and control of spend
Develop and maintain relationships with key stakeholders including healthcare providers industry experts and internal teams.
Evaluates opportunities related to current and future needs by gathering customer feedback monitoring procedural trends evaluating competitive landscapes and evaluating reimbursement in key procedural areas.
Develops and maintains ongoing relationships with internal and external customers. Includes interaction with marketing marketing operations and communications clinical legal regulatory and various HCP customers (EPs and administrative stakeholders)
MUST HAVE: MINIMUM REQUIREMENTS
Bachelors degree
Minimum of 7 years of relevant experience in marketing strategy market development sales training and education or other commercial groups or advanced degree with a minimum of 5 years relevant experience in marketing strategy market development sales or other commercial groups.
Experience managing clinician engagement
Nice to Have
Experience: 5 years in product or brand marketing training and education preferably in medical technology or healthcare.
Electrophysiology experience
Communication Skills: excellent written verbal and interpersonal communication skills.
Leadership Skills: proven ability to lead and influence cross-functional teams.
Analytical Skills: strong ability to analyze complex data and market trends.
Travel: willingness to travel up to 25% of the time for market visits customer engagement and internal meetings.
Nice to Have:
Autonomy: Seasoned individual contributor.
Works independently under limited supervision to determine and develop approach to solutions.
Coaches and reviews the work of lower-level specialists; may manage projects / processes.
Organizational Impact: May be responsible for entire projects or processes within job area.
Contributes to the completion of work group objectives through building relationships and consensus to reach agreements on assignments.
Innovation and Complexity: Problems and issues faced are difficult and may require understanding of multiple issues job areas or specialties.
Makes improvements of processes systems or products to enhance performance of the job area.
Analysis provided is in-depth in nature and often provides recommendations on process improvements.
Communication and Influence: Communicates with senior internal and external customers and vendors.
Exchange information of facts statuses ideas and issues to achieve objective and influence decision-making.
Leadership and Talent Management: May provide guidance coaching and training to other employees within job area.
May manage projects requiring delegation of work and review of others work product .
Required Knowledge and Experience: Requires advanced knowledge of job area combining breadth and depth typically obtained through advanced education combined with experience.
May have practical knowledge of project management.
About Medtronic
Together we can change healthcare worldwide. At Medtronic we push the limits of what technology therapies and services can do to help alleviate pain restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Lets work together to address universal healthcare needs and improve patients lives. Help us shape the future.
PHYSICAL JOB REQUIREMENTS
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits resources and competitive compensation plans designed to support you at every career and
life stage. Learn more about our benefits here.
This position is eligible for a short-term incentive plan. Learn more about Medtronic Incentive Plan (MIP) here.
The base salary range is applicable across the United States excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience certification/education market conditions and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).
for others).
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits resources and competitive compensation plans designed to support you at every career and life stage.
The following benefits and additional compensation are available to those regular employees who work 20 hours per week: Health Dental and vision insuranceHealth Savings AccountHealthcare Flexible Spending AccountLife insurance Long-term disability leaveDependent daycare spending accountTuition assistance/reimbursement andSimple Steps (global well-being program).
The following benefits and additional compensation are available to all regular employees:Incentive plans 401(k) plan plus employer contribution and matchShort-term disabilityPaid time offPaid holidaysEmployee Stock Purchase PlanEmployee Assistance ProgramNon-qualified Retirement Plan Supplement (subject to IRS earning minimums) andCapital Accumulation Plan (available to Vice Presidents and above or subject to IRS earning minimums).
Regular employees are those who are not temporary such as interns. Temporary employees are eligible for paid sick time as required under applicable state law and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
Further details are available at the link below:
Medtronic benefits and compensation plans
About Medtronic
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission to alleviate pain restore health and extend life unites a global team of 95000 passionate people.
We are engineers at heart putting ambitious ideas to work to generate real solutions for real people. From the R&D lab to the factory floor to the conference room every one of us experiments creates builds improves and solves. We have the talent diverse perspectives and guts to engineer the extraordinary.
Learn more about our business mission and our commitment to diversity here.
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
If you are applying to perform work for Medtronic Inc. (Medtronic) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County you can findhere a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Required Experience:
Senior IC
Employment Type
Full-Time
