Digital Content Specialist

Make an Impact Where Vision Meets Innovation

The New England College of Optometry (NECO) is seeking a dynamic strategic and creative Digital Content Specialist to drive the Colleges digital storytelling and elevate its brand across platforms. This role offers a unique opportunity to shape how NECO connects with prospective students alumni patients and the broader community through compelling mission-aligned content.

As NECO continues to grow its reputation as a leader in optometric education patient care and vision science the Digital Content Specialist will play a pivotal role in translating our values achievements and community stories into powerful digital narratives.

What Youll Do

Youll be the voice behind NECOs digital presence leading content creation brand storytelling and cross-channel campaigns that bring our mission to life. You will:

• Manage and maintain NECOs websites ( ) using WordPress CMS.
• Lead the Colleges social media strategy planning producing and analyzing content across Facebook Instagram LinkedIn Bluesky and YouTube.
• Collaborate across departments to produce digital campaigns that support enrollment goals alumni engagement continuing education programs and clinical services.
• Develop and manage multi-channel content (articles email campaigns videos photography) tailored to key audiences including prospective students donors faculty and patients.
• Create and manage editorial calendars for web and social media content in coordination with internal stakeholders.
• Oversee production of visual assets (photo/video) whether hands-on or by managing freelancers and agency partners.
• Serve as the brands digital consultant advising internal teams on digital strategy storytelling best practices and user engagement.
• Contribute to the planning and execution of marketing and branding campaigns measuring performance and iterating for success.
• Ensure accessibility usability and performance of digital platforms implementing basic SEO and analytics strategies.
• Attend and cover campus events including evenings and occasional weekends to produce timely content.
• Champion digital innovation by identifying emerging platforms tools and techniques that align with NECOs goals.

Why NECO

NECO is the oldest continuously operating school of optometry in the United States and one of the most forward-thinking. Were a small collaborative community located in the heart of Boston a global hub for health care innovation and education. Youll work alongside passionate professionals committed to advancing vision science and improving lives through access to high-quality eye care.

This is a high-visibility high-impact role with creative autonomy and room to grow. Youll have the chance to build something lasting and see the results of your work firsthand in lives changed and communities served.

What Youll Bring

• 3-5 years of experience in content marketing communications public relations or digital media.
• Proficiency with WordPress (or similar CMS) and hands-on experience managing websites including editing content creation and performance tracking.
• Strong writing and editorial skills you know how to craft stories that resonate and convert.
• Proven ability to manage digital content across channels develop campaigns and analyze performance metrics.
• Experience producing and managing visual content including photography and video. Experience coordinating vendors and freelancers preferred.
• Working knowledge of HTML SEO best practices and analytics tools (e.g. Google Analytics Sprout Social or similar platforms).
• A collaborative spirit with the ability to build relationships across departments and communicate with leadership faculty students and staff.
• A strategic mindset combined with project management skills you thrive on deadlines and juggle multiple priorities with ease.
• A sense of humor and a willingness to pitch-in as part of a team.
• Bachelors degree in marketing communications journalism or a related field preferred.

Ready to Help NECO Tell Its Story

If youre passionate about mission-driven content love crafting compelling narratives and are excited about making a difference in health care and education wed love to hear from you.

New England College of Optometry is an Affirmative Action/Equal Opportunity Employer and encourages all qualified candidates to apply.

New England College of Optometry offers a robust benefits program including:

• 3 plan options for BCBS medical coverage (employer subsidized at 75% or greater)
• Mental Health and Wellness benefits
• BCBS Dental
• Discounted vision services
• 13 paid holidays and generous paid time off for sick vacation and personal days
• Employer-paid life insurance and short-term and long-term disability
• Voluntary Insurance: life critical illness hospital indemnity accident
• Voluntary Benefits: employee discounts and pet insurance
• 9% employer contribution to a 403(b) retirement plan after 1 year of service with no vesting schedule or match requirement
• Qualified Public Service Loan Forgiveness Employer