Senior Campaign Planner
Senior Campaign Planner
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$ 72100 - 133900
1 Vacancy
Job Description
Senior Campaign Planner
SafeSend is seeking a Senior Campaign Planner with deep expertise in Customer Lifecycle Marketing (CLM) to drive retention-focused marketing person will project manage retention-focused lifecycle nurture campaigns designed to increase engagement product usage and upgrade opportunities within our existing customer base. Youll own campaign strategy manage timelines and execution and collaborate with teammates across marketing revenue operations and customer success. The ideal candidate is highly strategic and analytical a strong cross-functional collaborator and skilled at leading multi-channel campaign planning.
About the Role
In this opportunity as a Senior Campaign Planner you will:
- Build and execute customer lifecycle nurture campaigns for key segments including small and mid-sized firms (SMB).
- Lead SafeSends customer expansion marketing program managing campaign strategy execution and optimization to drive product adoption and upgrades.
- Own budget and performance for customer retention campaigns.
- Coordinate with the product marketing content and customer success to align lifecycle messaging with client needs and timing.
- Collaborate closely with executive leadership and customer success to ensure campaign triggers are aligned and support broader business goals.
- Work with revenue operations to define and track KPIs for retention and expansion campaigns.
- Identify gaps in the customer journey and create digital campaigns to improve conversions engagement and upgrades.
- Assist marketing team with daily tasks and play a key supporting role in a variety of projects.
About You
Youre a fit for the role of Senior Campaign Planner if your background includes:
- Bachelors degree or equivalent work experience
- 5 years of experience in B2B campaign management with specific experience in lifecycle or customer marketing
- Experience building nurture programs across multiple segments
- Strong project management skills with the ability to manage multiple campaigns
- Ability to contribute to global regional or segment-level marketing strategies while applying strong planning and execution discipline
- Working knowledge of email marketing platforms (e.g. HubSpot) CRM systems (e.g. Salesforce) and project management tools (e.g. Asana)
- Data-driven mindset with experience analyzing campaign results and iterating for improvement
- Collaborative proactive and eager to work across teams
- Maintain flexibility and positive attitude during organizational changes and process evolution
- Ability to quickly pivot strategies based on new requirements and work with a growth mindset
#LI-JK3
Whats in it For You
Hybrid Work Model: Weve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities whether caring for family giving back to the community or finding time to refresh and reset. This builds upon our flexible work arrangements including work from anywhere for up to 8 weeks per year empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow lead and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation two company-wide Mental Health Days off access to the Headspace app retirement savings tuition reimbursement employee incentive programs and resources for mental physical and financial wellbeing.
Culture: Globally recognized award-winning reputation for inclusion and belonging flexibility work-life balance and more. We live by our values: Obsess over our Customers Compete to Win Challenge (Y)our Thinking Act Fast / Learn Fast and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental Social and Governance (ESG) initiatives.
Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice truth and transparency. Together with the professionals and institutions we serve we help uphold the rule of law turn the wheels of commerce catch bad actors report the facts and provide trusted unbiased information to people all over the world.
About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal tax accounting compliance government and media. Our products combine highly specialized software and insights to empower professionals with the data intelligence and solutions needed to make informed decisions and to help institutions in their pursuit of justice truth and transparency. Reuters part of Thomson Reuters is a world leading provider of trusted journalism and news.
As a global business we rely on the unique backgrounds perspectives and experiences of all employees to deliver on our business goals. To ensure we can do that we seek talented qualified employees in all our operations around the world regardless of race color sex/gender including pregnancy gender identity and expression national origin religion sexual orientation disability age marital status citizen status veteran status or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.
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More information about Thomson Reuters can be found on .
Required Experience:
Senior IC
Employment Type
Full-Time
