Reporting to the Senior Director Consumer Marketing the Senior Manager Consumer Marketing is responsible for developing and executing consumer marketing strategies for an upcoming launch brand. This role will focus heavily on digital innovation and omnichannel engagement to drive awareness and education. The ideal candidate will bring a strong digital-first mindset deep understanding of patient journeys and experience navigating the regulatory landscape of pharmaceutical marketing.

• Develop and execute consumer marketing strategies aligned with brand goals and consumer needs.
• Execute omnichannel campaigns across digital TV social print and in-office media to reach broad and diverse consumer populations.
• Evaluate campaign performance across media and digital channels deriving insights and optimizing campaigns.
• Utilize analytics tools to track and analyze the performance of digital marketing campaigns.
• Communicate data insights in a clear and impactful manner to diverse stakeholders.
• Manage and collaborate with media and creative agencies to deliver high-quality on-brand and timely deliverables.
• Ensure all digital and social media activities comply with industry regulations and company policies.
• Collaborate with legal and regulatory teams to review and approve digital content.

Minimum Job Requirements

Qualifications

• Bachelors degree; Advanced degree (MBA Masters etc.) is a plus.
• Minimum of 5-7 years of pharmaceutical industry experience in digital agency marketing omnichannel engagement or related function. 3 5 years of consumer marketing experience
• Demonstrated success in digital campaign development and execution.
• Experience with digital landscape and development of digital patient journeys.
• Knowledge of website and advertising analytics tools up to date with the latest trends & best practices in digital marketing and measurement.
• Proficiency in digital campaign execution SEO/SEM CRM and social media.
• Strong understanding of content approval workflows digital asset management and MLR/RC review processes.
• Ability to manage campaign calendars budgets and agency scopes with operational precision.
• Launch experience preferred.
• Experience managing media operations including media planning buying trafficking and performance tracking is a plus.

Competencies

• Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
• Excellent communication skills and ability to interface with all levels of colleagues management and outside agencies.
• Strong analytical capabilities to evaluate various data sets to transform into actionable insights
• Technology savvy business oriented and nimble learning abilities.
• Ability to lead through influence and use teamwork to work cooperatively toward most effective solutions.
• Experience managingvendor relationships.

Other Requirements

• Ability and willingness to travel approximately 10-20% of the year.
• Must live a commutable distance to our US Corporate Headquarters in Florham Park NJ. Office presence required at least 3 days per week.

Additional Information

The base salary range for this full-time position is $140000-$170000. Individual pay is determined by several factors which include but are not limited to: job-related skills experience and relevant education or training. The range does not include the comprehensive benefits vehicle allowance bonus long-term incentive or any additional compensation that may be associated with this role.

Shionogi Inc. is an equal opportunity employer supporting individuals with disabilities and veterans. All qualified applicants will receive equal consideration for employment opportunities based on valid job requirements without regard to race color religion sex (including pregnancy) marital status national origin age ancestry citizenship disability genetic information status as a disabled veteran a recently separated veteran Active Duty Wartime or Campaign Badge Veterans and Armed Forces Service Medal Veterans or any other characteristic protected by applicable law. It is the policy of Shionogi Inc. to undertake affirmative action for protected veterans and individuals with disabilities in compliance with all federal state and local requirements to recruit a diverse pool of protected veteran and individuals with disabilities applicants and to ensure that our employment practices are in fact non-discriminatory.

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