Associate Brand Manager - Shark Home

About Us

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.

ABOUT US

At SharkNinja our purpose is to positively impact peoples lives every day in every home around the world. We work very hard to provide our consumers with high quality exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people with great ideas who want to create the next big thing. We take a team approach to our projects where everyone has a voice. We want individuals to push limits look outside the box and think the unthinkable. With the explosive growth we have been experiencing were looking for motivated individuals to join us on our exciting journey. People need to think big move fast and want to make a significant impact. Are you ready

ABOUT THE JOB

Our goal is to make Shark a true devotion brand built on deep category and consumer understanding and brought to life through intentional breakthrough marketing that drives both brand health and profitable growth. This is an opportunity to influence meaningful brand and business outcomes in a fast-paced high-growth environment while helping shape how millions of consumers experience Shark every day.

The Associate Brand Manager will support the Sr Brand Marketing Manager in executing marketing strategies by contributing to the development of brand strategy category assortment and marketing plans that drive program success and strong sales performance.

This role plays a key part in the end-to-end marketing execution for the Cordless business while also contributing to broader Shark brand initiatives. Responsibilities span business analysis commercialization brand development and integrated marketing planning.

RESPONSIBILITIES

With direction and oversight from the Sr Brand Marketing Manager the Associate Brand Manager will be responsible for the following:

• Support the development of compelling product and brand stories tailored for ecommerce DTC and retail channels
• Coordinate go-to-market planning and product launches in collaboration with Global Marketing IMC and cross-functional teams
• Shape consumer profiles for brand and sub-brands including behaviors attitudes and media preferences
• Analyze category trends competitor strategies and consumer insights to identify growth opportunities and white space
• Translate insights into clear messaging creative briefs and campaigns that resonate with target audiences
• Create sales enablement materials including presentations storyboards and collateral to support retailer and distributor sell-in
• Work with Consumer Insights to validate messaging and product propositions
• Participate in post-launch evaluations and help apply learnings to future campaigns and commercialization efforts
• Manage multiple projects with strong attention to detail clear communication and a proactive solutions-oriented mindset
• Stay current on the competitive landscape storytelling strategies and emerging market trends

KEY INTERFACES

• Company Leadership: To align brand strategies and marketing plans.
• Product Development: To ensure products align with target audience needs and overall brand strategy.
• Consumer Insights: To leverage research to understand unmet needs and optimize messaging.
• Sales Strategy: To collaborate to build flexible programs that engage key retailers and shoppers.
• Finance: To partner to set fiscal targets and evaluate program success.

REQUIREMENTS

• 3 years of marketing experience ideally in CPG
• Broad spectrum of marketing skills: defining strategies building plans driving product launches and in-market execution
• Strong skills in brand strategy messaging and communication strategy and execution
• Strategic thinker with a bias for action and creative problem-solving
• Proven ability to leverage consumer insights for effective campaigns and product launches
• Highly analytical; able to mine and interpret data to drive decisions
• Excellent project management skills; comfortable leading multiple initiatives in parallel navigating a complex cross-functional matrix
• Exceptional communication and presentation abilities
• Comfortable working at a fast iterative pace with a progress vs. perfection mindset